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Supplier-Contributed Blogs

What to Look for in a Gift / Loyalty and Rewards Partner

Richard Combs, Senior Director, Solution Consulting , Xenial | December 07 2017

You’ve decided that you want to offer gift cards. What qualities and capabilities should you look for in a gift and rewards partner? As you begin your search for a program and a partner, be.

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Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | December 06 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

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Time to level-up your customer experience

Jade McFarland , HTK Limited | December 06 2017

These days, delivering engaging experiences is essential to sustaining competitive advantage and earning lasting loyalty. But many brands find themselves struggling to keep up with rising consumer.

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Expert’s Guide to Marketing your Gift / Rewards Cards

Richard Combs, Senior Director, Solution Consulting , Xenial | December 05 2017

Marketing and promoting your gift card program is critical to its success. Whatever your primary line of business: restaurant, retail, service, or other business, most customers won't think of.

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Insights from the Field on the State of Loyalty Engagement

Dan Slavin , CodeBroker | December 05 2017

In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons:   1.Use of ‘old school’ plastic cards &ndash.

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3 Data Promo Tips You Can Count On

The Snipp Team , Snipp | December 04 2017

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason.

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Build Greater Customer Loyalty Through Non-Transactional Behaviors

Sam Langrock | December 04 2017

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According.

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Top Considerations When Developing Your Rewards Program

Sheryl Pearsall , Xenial | December 01 2017

Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your.

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New Connections – Loyalty In The Grip of the Sharing Economy

The Snipp Team , Snipp | November 30 2017

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you.

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How AI and Data Management Help Airlines Improve the Customer Experience

Lindsay Bloom | November 30 2017

According to Travel Daily News, “Over the next three years 52% of airlines plan major AI programs.” Airlines are particularly interested in leveraging AI for prediction and.

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What’s In Your Basket (Special Edition): How Geography Affects Basket Size

The Snipp Team , Snipp | November 29 2017

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the.

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Top 13 Ways Loyalty and Rewards Benefit your Customers and Your Business

The Xenial Team , Xenial | November 28 2017

Introduced in the mid-1990s, gift cards, now commonplace, deliver convenience and a range of other benefits not only for givers and recipients but also for the businesses that offer them. While gift.

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