Supplier-Contributed Blogs

Metrics and Alignment are the Keys in Loyalty Marketing Today

Mark Johnson , Loyalty360 | July 26 2017

The lack of metrics, as well as the absence of meaningful benchmarks within organizations around customer experience and loyalty, is something that is of concern to many of the brands we speak to at.

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Engage Customer Conference: Purpose vs. Process

Phil Durand , Confirmit | July 25 2017

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and.

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Show Me the Money!

Claudio Ayub , Perks.com | July 24 2017

Technology changes have resulted in vendors offering new, advanced solutions and services across a wide range of categories. Revenues have shifted from hardware and software to applications, and from.

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How Branded Communities Make An Impact

Vincent Rescigno , Kobie Marketing | July 21 2017

Communities are formed organically and often. On average, a new community is created on reddit every 2.4 minutes and 1 billion people are participating in Facebook groups every month. While each.

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Transform Customer Care with a Moment of Impact in the Call Center

Jesse Hoobler , Pitney Bowes | July 19 2017

Looking to buy shoes online? Need to upgrade your phone? In the market for a ridesharing app? Today’s customers can buy any one product or service from at least a half-dozen different vendors.

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Achieving Synergy And Success In Cinema Loyalty With Marcus Theatres

The Movio Team , Movio | July 17 2017

Marcus Theatres is a staple in the North American cinemascape - which doesn’t come as a surprise given the company’s focus on excellence and “Making ordinary days extraordinary.

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To Beacon or Not to Beacon

Trevor Mast , FIS Global | July 11 2017

Merchants are always looking for innovative ways to promote new sales. Historically, they’ve come up with a variety of ways to attract business, from hiring someone to stand outside their store.

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Why Customer Experience Professionals are Knocking on Their HR Colleagues’ Doors

Julia Markish , Medallia | July 07 2017

There are countless connection points that bind the experience of a company’s customers to that of its employees. How do you leverage that connection to better support your CX strategy? Here.

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An Omnichannel Approach To Mobile Loyalty Engagement

Dan Slavin , CodeBroker | July 06 2017

In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs.Here are the highlights:Loyalty marketers are turning to mobile to sign up members, to.

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Five Steps to Easy Employee Engagement You Can Try Now

Summer Felix , The Draw Shop | July 06 2017

OK. You know, I know it: we don’t do enough to engage our employees. Truth is, companies—especially new ones—often dash aside employee engagement in favor of concentrating fully on.

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Enrich Your Data for A Holistic Understanding Of Your Loyalty Members

Matthew Liebmann , Movio | July 05 2017

As a moviegoer, I often defy assumptions about my age and gender, and I’m sure you do, too. For example, Hidden Figures is my favorite movie this year but the average age of the.

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Tune into Engagement: What if we Designed Loyalty Programs for TV’s Favorite Hotspots?

Michela Baxter | June 29 2017

We’ve all been there: Two seasons into a binge watching session and you wonder, “Is the coffee at Central Perk really that good?” Or, “What would it be like to play, &lsquo.

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