Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Hotels Can Increase Revenue And Improve The Guest Experience

Lindsay Bloom | March 07 2018

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for.

How to Choose a Loyalty Program That’s Right for Your Convenience Store

Kim Otocki | March 06 2018

In case you haven’t already heard, loyalty programs deliver outstanding financial returns to restaurants by motivating guests to visit more often and spend more on each visit. Simply put, if.

How To Motivate Luxury Shoppers To Spend More And More Frequently

Lindsay Bloom | March 05 2018

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs.

4 Steps to Connecting with Social Media Influencers

The Xenial Team , Xenial | March 05 2018

No social media platform has changed restaurants more than Instagram. Have your plates gotten prettier over the years? Do they look just a tad more delicious when they leave the kitchen? Ask your.

How to Motivate Customers To Share Their Data

Rachel Newton | March 02 2018

2017 was an ugly year for the consumer.On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to.

What Loyalty Looks Like to Consumers

Gina Fleck, Director of Loyalty at HelloWorld | March 02 2018

As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion.

Evolving Omnichannel Loyalty

Rion Haber, Director of Marketing | bLoyal , Bloyal | February 28 2018

“Omni” – from the Latin “Omnis”, or “All” Much to my daughter’s chagrin, I’ve always been a student of language. Between somewhat.

Studies confirm appealing to customer preferences is key to loyalty program success

Dan Slavin, CEO Codebroker , CodeBroker | February 27 2018

Find out about the latest loyalty industry trends and consumer attitudes Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers.

How to Create an “Instagrammable” Restaurant

The Xenial Team , Xenial | February 23 2018

With a camera in everyone’s pocket nowadays, we’ve become pre-programmed to snap pictures of our food, whether it’s to show friends and family, or to post it on social media.

How to Build a Winning Customer Experience Strategy Team: Fundamentals that will make you a.

Peter Morada, Principal, Audienz , Audienz | February 23 2018

A company’s relationship with its customers means understanding their experience at every touch point along the customer journey. From the time a potential customer first considers making.

Better to be Brave Than Fearless

Ken Greer, CMO , Augeo Marketing | February 22 2018

Exploring how entrepreneurs face unchartered territory.As a part of the Augeo Luminary Speaker’s Series highlighting disruptive thinking – in conjunction with the Carlson School of.

The Loyalty Sweet Spot

The W. Capra Consulting Group Team , W. Capra Consulting Group | February 22 2018

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically.

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