Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Cosmetics CPGs Can Build Customer Loyalty

Lindsay Bloom | April 02 2018

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase.

5 Analytics Every Restaurant Owner or Chain Operator Should Be Tracking

Xenial Customer Engagement Team , Xenial | March 29 2018

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business. As restaurants embrace the digital.

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

Natalie Gerke , Button | March 28 2018

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a.

What Brick and Mortars Can Learn from Airlines

Erin Raese | March 28 2018

When it comes right down to it, a loyalty program is an agreement between a brand and customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable .

Spring’s Sprung! Is Your Research Firm Growing Like Spring Flowers?

Holly Carter , Confirmit | March 27 2018

It’s the first day of spring in the northern hemisphere! Spring represents more than just warmer weather. It represents new life and new beginnings. In my opinion, this season of new beginnings.

Blockchain Technology and Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

Howard Schneider , Kobie Marketing | March 27 2018

In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial.

Should Your Organization Find a Loyalty Partner?

The W. Capra Consulting Group Team , W. Capra Consulting Group | March 26 2018

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for.

End the Discount Freefall

Erin Raese | March 26 2018

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up.

For Eyes Selects Clutch to Power Better Customer Interactions and More Frequent Purchases

By The Clutch Team , Clutch | March 23 2018

PHILADELPHIA--(BUSINESS WIRE)--For most optical retailers, customer loyalty, satisfaction and retention are key drivers of performance. For Eyes, a subsidiary of leading global optical retailer.

Are you and Your Guest Data Playing ‘Hide-and-Seek’?

The Xenial Customer Engagement Team , Xenial | March 22 2018

Discover why it’s important to get a handle on the information that can help your business succeed. When you opened your restaurant, you probably weren’t thinking about crunching.

Three Things to Look for at Shop Talk 2018

Martin Mehalchin , PK | March 16 2018

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the.

Loyalty in The Subscription Model World

Scott Lehner , Kobie Marketing | March 14 2018

Marketers and consumers alike are flocking to subscription-based shopping models. But these businesses face a daunting challenge: maintaining customer loyalty over the long haul.Think about how.

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