Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Build Greater Customer Loyalty Through Non-Transactional Behaviors

Sam Langrock | December 04 2017

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According.

Top Considerations When Developing Your Rewards Program

Sheryl Pearsall , Xenial | December 01 2017

Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your.

Loyalty / Rewards Programs

New Connections – Loyalty In The Grip of the Sharing Economy

The Snipp Team , Snipp | November 30 2017

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you.

How AI and Data Management Help Airlines Improve the Customer Experience

Lindsay Bloom | November 30 2017

According to Travel Daily News, “Over the next three years 52% of airlines plan major AI programs.” Airlines are particularly interested in leveraging AI for prediction and.

CX (Customer Experience)

What’s In Your Basket (Special Edition): How Geography Affects Basket Size

The Snipp Team , Snipp | November 29 2017

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the.

Data Analytics

Top 13 Ways Loyalty and Rewards Benefit your Customers and Your Business

The Xenial Team , Xenial | November 28 2017

Introduced in the mid-1990s, gift cards, now commonplace, deliver convenience and a range of other benefits not only for givers and recipients but also for the businesses that offer them. While gift.

Loyalty / Rewards Programs

Back to Basics: Gift Cards, Stored Value, and Rewards

Sheryl Pearsall , Xenial | November 27 2017

You are familiar with gift cards, and you may be considering offering them to customers. But you may have also heard about ‘Rewards,’ ‘Stored Value,’ and ‘Wallet.’.

Payments / POS

How Do You Spend Your Loyalty Points? – Part 2

The Aimia Team | November 22 2017

In our first article, we described the four main redemption segments. We explained how their actual redemption behavior compared to their proposed behavior when they were surveyed pre-program launch..

New Loyalty Program Accounting Guidelines are Coming

Gina Fleck | November 22 2017

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not.

Loyalty / Rewards Programs

How tarte Designed an Effective Beauty Brand Loyalty Program

The CrowdTwist Team , CrowdTwist | November 21 2017

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty.

Without Incentives, What Drives Survey Respondents?

The Virtual Incentives Team , Virtual Incentives | November 21 2017

It's important to choose the right incentives, but what else drives people to complete a survey? Most of us don’t choose to spend our free time taking surveys. So what are the driving.

Voice of the Customer

Writing Email Subject Lines for Great Open Rates

Brandon Keller , Xenial | November 20 2017

Scan your inbox and see how you react to the subject lines. A yawn? A scowl? A snore? That’s what we thought. Let’s face it, not many companies get it right. Your customers love you or.

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