Supplier-Contributed Blogs

Dos and Don’ts of Successful Reward Programs

Kim Otocki | January 22 2018

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are.

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Amazon: Building Loyalty, In The Streets

Hugo St. John , Kobie Marketing | January 19 2018

In case you haven’t heard, Amazon.com has made it even easier for you to cough up some of your dollars over this past year—enter the Amazon Treasure Truck. For Amazon Prime.

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Avoid These Legal Pitfalls in your Email Marketing

The Xenial Team , Xenial | January 17 2018

Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney.   Perhaps it goes without saying: it’s simply good practice.

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Steve Madden Kicks Loyalty into High Gear

The CrowdTwist Team , CrowdTwist | January 16 2018

Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with.

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Gearing up for Gifting: Key Takeaways from NAPCO Research’s First Gift Card eCommerce Evaluation

Nate Smith, Head of Marketing , CashStar | January 16 2018

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards.

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Selecting an Email Marketing Vendor

By The Xenial Team , Xenial | January 15 2018

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps.

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Creative Approaches to Amplify RDC Revenue in 2018

Mehul Patel , Deluxe | January 11 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter.

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5 Tips for Creating a Great Customer Experience With Your Loyalty Program

Dan Slavin , CodeBroker | January 10 2018

We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little.

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A Look Ahead to 2018: Grab the Handrail

Bruce Lowthers, Chief Executive Officer , FIS | January 10 2018

From every direction, you can see the tremendous transformation that’s happening in payments. But blink for one moment, and you’ve missed another technology change in the payments.

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Watching The Dough Rise

Lindsay Bloom | January 08 2018

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual.

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How to Leverage Data to Create Compelling Customer Experiences

The CrowdTwist Team , CrowdTwist | January 08 2018

Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was.

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Are You Measuring These Key B2C Marketing Metrics?

Julia Graham , Idomoo | January 05 2018

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether.

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