Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Winds of Change: Marketing in Modern Times

Bernard Chung , SAP | August 03 2018

In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers. No doubt customers have changed.

Loyalty / Rewards Programs

The Power of Purpose, Value and Empowerment

Kay Van Slooten , Bond Brand Loyalty | August 02 2018

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and.

The Right Reward Mix Can Make Your Program Better

The Hawk Incentives Team , Hawk Incentives | August 01 2018

Are your loyalty program members letting their points gather dust? Are you looking for new ways to enhance engagement? If so, we’ve got good news for you. Our recent research revealed what will.

Loyalty / Rewards Programs

The Positive Impact of a Membership Model

Ken Greer , Augeo Marketing | August 01 2018

Members create sustained engagement. Augeo Insights presents Julie Burton, founder of ModernWell, a women’s co-working space and author of “The Self-Care Solution: A Modern Mother's.

Digital Assistants and the Death of SEO

The Kentico Team , Kentico Software LLC | August 01 2018

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated.

KUIU’s Inner Circle: Learning through Loyalty

Kate Atty , Clutch | July 31 2018

Starting with SitkaIn 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town of Sitka – caught the attention of W.L. Gore .

Beating Vacation Brain: Using PTO Energy to Refresh Loyalty Programs

Darrin Brege | July 30 2018

Ah, summer. After braving the cold and surviving the busy season, your long-awaited PTO is finally here. While vacation does wonders for your mental health, it can also accelerate your creativity and.

Employee Engagement/Training

Your New Capital Campaign

Ken Greer , Augeo Marketing | July 29 2018

How raising “social capital” can accelerate organizational performance.Every business requires various forms of capital. First, there is financial capital to fund the launch of the.

Internet of Things – A Whole New Customer Experience

The Kentico Team , Kentico Software LLC | July 28 2018

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a.

RIP Net Neutrality. Now What?

Duncan Hendy , Kentico Software LLC | July 27 2018

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue.

Employee Engagement - A Lifecycle Segmentation Approach

Ken Greer and Kali Davis , Augeo Marketing | July 27 2018

Tailoring rewards, recognition, and incentives to better match the career stage of your employees. There’s a lot of buzz these days about the changing nature of the workplace. HR.

Employee Engagement/Training

Got a Reactivated Customer? Don’t Celebrate Just Yet.

Josh Fayer | July 26 2018

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create.

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