Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

PullString Converse 2.0: Create Immersive Voice Experiences Powered by Conversational AI

Guillaume Privat, PullString | November 08 2018

Think about your last great conversation. What made it special? Maybe it was the other person. Or maybe it was the fact that the conversation felt natural and was something you could get lost in.

Why eCommerce is a Goldmine for Customer Data Tracking

Albert McKeon, Zylotech | November 07 2018

We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers.Ecommerce is an.

Blockchain Loyalty—Help or Hype?

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | November 06 2018

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain.

So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

Peter Lim, Stellar Loyalty , Marigold Engage + by Marigold | November 05 2018

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a.

Keeping CX Simple, Elegant… and Effective

Sarah Simon, Confirmit , Confirmit | November 02 2018

Last Thursday, I enjoyed an opportunity to interview, fireside chat style, Terry DuVarne, First Vice President at PennyMac Loan Services. Terry’s small team of two owns the process of listening.

4 Ways AI and Machine Learning Enhance the Customer Experience

Chuck Leddy, Zylotech | November 01 2018

While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. In this blog post, we&rsquo.

Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

The Bond Brand Loyalty Team , Bond Brand Loyalty | October 31 2018

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to.

Zylotech raises $5.5M to help drive the #CustomerTech revolution

Abhi Yadav, Zylotech | October 30 2018

We are excited to announce our $5.5M Seed round, led by Glasswing Ventures, with participation from Geekdom Fund, Revel Partners and Rubicon. This funding round is a vote of confidence in our.

B2B / Channel

How to Incentivize Loyalty with Social & Behavioral Actions

Mark Stansbury, Annex Cloud , Annex Cloud | October 30 2018

Using points to reward customers after a purchase has been a practice in retail for ages. But over time, businesses have been forced to get creative with different ways to build loyalty. They needed.

The Challenges of Being a Marketing Professional

Sam Schieber, W. Capra Consulting , W. Capra Consulting Group | October 26 2018

Being a marketer often feels like living in a Holiday Inn Express commercial. An employee you’ve never seen before walks up to your desk and offers some advice:“I think you.

Understand and Manage Loyalty Points Liability

The Aimia Team | October 18 2018

Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members,.

Retail Trends: Machine Learning and Augmented Reality

The Aimia Team | October 16 2018

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When.

Displaying results 1969-1980 (of 2491)

|< < 161 - 162 - 163 - 164 - 165 - 166 - 167 - 168 - 169 - 170 > >|