Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

New Year, New Loyalty

Erin Raese, Aimia | January 08 2019

The one investment you need to make this year is...Loyalty. Seriously. We're not just being biased here. Read on. Want to personalize? 63% of marketers are struggling with data-driven.

Loyalty / Rewards Programs

A Better Way to Measure & Improve Customer Experience

Chris Malone | January 07 2019

Three Ways Traditional Customer Experience Measurement Can Damage LoyaltyWhile measuring customer loyalty is relatively easy, improving it is often much harder. Unfortunately, traditional approaches.

CX (Customer Experience)

4 Signs It’s Time to Migrate to a New Loyalty Platform

Jade McFarland , HTK Limited | January 04 2019

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry.Many businesses are beginning to recognize that transaction-based programs (those that reward customers.

Loyalty / Rewards Programs

Tribal Marketing – How Well Do You Know Your Customers?

The Snipp Team , Snipp | January 03 2019

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we.

Customer Engagement

Advanced Analytics vs. Artificial Intelligence: How Are They Different?

Janet Wagner | January 02 2019

Many companies today are using advanced analytics to gain insights from multiple sources of data, insights that can be used to make predictions and streamline business processes. The number of.

Data Analytics

Build An App That Won’t Be Deleted

Jane Farrell , Paytronix | December 28 2018

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?If your mobile app delivers convenience and enhances their experience with your.

Here's Why Loyalty Needs to Break the Rules

The Baesman Team , Baesman | December 27 2018

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands. Marketers are following a.

Why You Should Be Thinking about Premium Loyalty in 2019

Michael Iannucci, Clarus Commerce | December 21 2018

It is significantly costlier to acquire a new customer than to retain one you already have.Competition is increasing, while loyalty is decreasing. Consider the impact of loyalty fatigue: The.

What’s on the CX Horizon?

Claire Sporton, Confirmit , Confirmit | December 20 2018

It’s a funny thing, trying to predict the future. You can argue there’s not much point to it, and you may well be right, but at this time of year, there’s a strange temptation to.

CX (Customer Experience)

How Restaurants Can Attract More Millennial and Gen Z Customers

Terri Burton, Paytronix , Paytronix | December 19 2018

Every restaurant understands that attracting new customers is crucial for sustained success. But even though the millennial generation begins with those born in 1979, many restaurant owners struggle.

How Marketing is Better with AI

Ariella Brown, Zylotech | December 18 2018

It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI. Most marketers know that AI is the wave of the future. Yet a disconnect persists between that.

Data Analytics

There’s an App For That

Grant McCloud, Brierley+Partners , BRIERLEY | December 17 2018

POV: Developing a loyalty program app strategy Overview Mobile has rapidly emerged as a significant channel for loyalty programs to engage with their members. Americans have rapidly integrated.

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