KNow Research

Working with KNow Research was a delight. Our project dealt with very sensitive information and KNow Research’s moderation was simultaneously delicate and deep. The project logistics were handled with ease and everything was clearly laid out from the beginning. KNow Research’s analysis and reporting - both on-the-spot and post research was perfect and they went above and beyond to ensure we had what we needed.

KNow came in to conduct online bulletin boards, introducing the methodology for the first time to my internal clients. They hit the ground running and completed the project in record time. Their analyses of the findings were excellent and insightful. I would recommend Katrina and her team to anyone in need of qualitative research.

The KNow Research team seemed to "get" things quicker. It was a night and day difference from some of the other bigger named firms.

KNow Research came highly recommended by former colleagues of mine and Katrina and her team clearly delivered against that expectation. Very professional in managing the whole engagement, proactive and creative in choosing and fine-tuning the research approach, and - not to forget - fun to work with. Know Research deep customer insights have been an important building block in shaping our prototype feature roadmap and route-to-market. That's why we continue to work with Katrina and her team. Know Research deep customer insights have been an important building block in shaping our prototype feature roadmap and route-to-market.

Katrina walked us through our first formal marketing research project, and I couldn’t have asked for a better guide. Her expertise was invaluable, and she made herself available to answer any questions we had during the process. The end product was a fascinating and detailed report that is helping us shape future marketing decisions. I highly recommend her, as well as the knowledgeable team she leads at KNow Research.

Katrina’s passion for understanding the customer journey helped us better segment our market & articulate a value proposition that was interesting to our users. I look forward to working with her & her team again, soon!