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Supplier-Contributed Blogs

12 Predictions for 1:1 Marketers in 2019

Guy Cierzan | Olson 1to1 , Olson 1to1 | January 24 2019

As 2018 comes to a close and we turn the page to 2019, it is our tradition to pause and think about what the year ahead could bring. Like all industries, the loyalty space continues to experience.

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Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.

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3 Ways to Power Up Your CX in 2019

Jade McFarland, HTK , HTK Limited | January 22 2019

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a.

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Mind the GAAP Part 2: Leading Program Financials Examples

Randy Hernandez, Brierley+Partners , BRIERLEY | January 21 2019

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could.

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Less Common AI Terms Marketers Should Know

Janet Wagner, Zylotech | January 18 2019

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm.

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Making B2B Marketing Better: A Guide

The Snipp Team , Snipp | January 17 2019

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged.

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3 Ways to Improve Your Wellness Program ROI

The Hawk Incentives Team , Hawk Incentives | January 16 2019

There are dozens of ways, if not hundreds, that incentives can be used to motivate employees to work better, harder, faster or more efficiently (learn more here). But the most beneficial program.

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Time, Effort & Expertise Impede Personalization

The Baesman Team , Baesman | January 15 2019

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data.

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Loyalty Program Best Practices: Why Brand Values Should Be Part Of The Equation

Peter Lim , Marigold Engage + by Marigold | January 14 2019

Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather,.

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Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , BRIERLEY | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.

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2018: The Year that CX Made Headlines

Ken Østreng , Confirmit | January 10 2019

For an industry that’s been growing and evolving for years now, I think it’s fair to say that 2018 was the year when the world of Customer Experience was really recognized as a game.

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How Packaging Impacts Perception

The Hinda Incentives Team , Hinda | January 09 2019

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has.

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