Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Twitter Awards #MVP to Planters for a Winning Digital Strategy

| February 11 2019

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth.

Restaurants: Embrace Data to Drive Revenue

William Jenkins, Epsilon | February 08 2019

For restaurant marketers, data-driven marketing is the key to growth.As technology evolves, consumer behavior and preferences are changing. An Epsilon study found that 80% of consumers want.

To Market Better, Make 2019 “The Year of Predictions”

Dr. Andy Lewis , Pegasystems | February 07 2019

My prediction for 2019 is that, for many companies, this year will be “The Year of Predictions.” Companies will discover that there is a more cost-efficient method to building &ldquo.

Branding / Product Positioning

Get Points, For Thinking Beyond Points

David Andreadakis , Kobie Marketing | February 06 2019

Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and.

Loyalty / Rewards Programs

Emotional Connections Create Loyal Customers

The Hinda Incentives Team , Hinda | February 05 2019

True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not a rational one. People rationalize their loyalty by.

E-Commerce, Loyalty, Labor and Consolidation Loom Large in ’19

Scott Schaper, EVP of Program Operations for PDI Software , PDI | February 04 2019

Online shopping and home delivery have had a dramatic impact on the grocery sector.2018 was a challenging year for the grocery sector, with changes in consumer shopping behaviors and competition.

The Data Gap in CPG Marketing

David Roseman, Epsilon | February 01 2019

CPG brands are finally embracing e-commerce, but there are still hurdles ahead.CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025.

Data Analytics

Mind the GAAP Part 3: Mitigation Strategies & Best Practices

Randy Hernandez, Brierley + Partners , BRIERLEY | January 31 2019

As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have.

Loyalty / Rewards Programs

Create a Successful Catering Rewards Program

Terri Burton , Paytronix | January 30 2019

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat.

Loyalty / Rewards Programs

Loyalty Program Best Practices: Get Experiential

Jon Siegal , Marigold Engage + by Marigold | January 29 2019

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming .

Loyalty / Rewards Programs

Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | January 28 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

Loyalty / Rewards Programs

Why You Have to Stop Thinking in Points When it Comes to Customer Loyalty

Paul Wolfer, Clarus Commerce | January 25 2019

When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have.

Loyalty / Rewards Programs

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