Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Personalization Strategies That Drive Engagement in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 19 2025

Loyalty is only getting more and more difficult to earn. Customers are seeking brands that get them. They want brands that understand their needs, reflect their values and treat them like.

How AI is Transforming the Future of Banking

Chrissy Wagner, FIS , FIS Global | September 18 2025

Imagine this scenario: You glance at your watch and see a reminder about your daughter’s birthday next week. Based on the intelligence your bank has about you, your family members and the.

Strategic Synergy: How CIOs and CMOs Propel Innovation Together

The Bounteous Team , Bounteous | September 17 2025

The relationship between CIOs and CMOs is evolving. These leadership roles, once siloed, are becoming more and more interdependent. Without alignment, organizations risk disjointed strategies.

Earn, Burn, Book: Mastering the Customer Loyalty Loop for Cardholders

The Switchfly Team , Switchfly | September 16 2025

In today’s competitive financial services landscape, the customer loyalty loop has emerged as a proven model for keeping credit cardholders engaged. Unlike the traditional "one.

Loyalty / Rewards Programs

A Fresh Approach to Channel Loyalty and Growth

The Maritz Team , Maritz | September 15 2025

Reinventing a Dealer Incentive ProgramAnd Proving "What's Always Worked" Can Work Better There comes a time when every long-standing incentive program needs a strategic review&mdash.

Loyalty / Rewards Programs

2025 State of Customer Loyalty: Insights from Brand Marketers and Loyalty360

The Baesman Team , Baesman | September 12 2025

The 2025 State of Customer Loyalty report from Loyalty360 is here and it paints a vivid picture of where loyalty strategies stand today and where they’re headed next. Based on input.

Loyalty / Rewards Programs

How Marketing Automation Unlocks Creative Freedom in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 11 2025

To meet those pesky, every-changing customer expectations, marketers need time to think creatively. That’s where automation in a loyalty program platform can assist. Keeping track of what.

Loyalty / Rewards Programs

Under the hood of AI Decisioning, part four: Contextual bandits

Scott Bailey, Hightouch , Hightouch | September 10 2025

AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences.

Artificial Intelligence

Exploring Loyalty as a Strategic Lever for B2B Growth

The Kobie Team , Kobie Marketing | September 09 2025

B2B marketers and sales organizations face a landscape defined by complexity and fragmentation. Deals now involve a growing number of internal stakeholders, sales cycles stretch across months.

Loyalty / Rewards Programs

Avoid Common Pitfalls: Ensure Your In-Store Signage Strategy Succeeds

The Baesman Team , Baesman | September 08 2025

You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.But here’s the catch, no matter how compelling your.

Digital / Direct Marketing

Securing Customer Data in Travel Loyalty Programs

The Switchfly Team , Switchfly | September 05 2025

Travel loyalty programs collect a wide range of personal data from passport numbers to travel preferences making them prime targets for cyberattacks. Ensuring data protection isn’t just about.

Loyalty / Rewards Programs

Engagement in 2025: Adopting Rewards to Stay Competitive

The CarltonOne Team , CarltonOne Engagement | September 04 2025

The digital era has deeply transformed how we connect, communicate, and collaborate. But while the tools have evolved, one critical business challenge remains constant: how do we meaningfully engage.

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