Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Value of Loyalty for Telecoms Brands

The CrowdTwist Team , CrowdTwist | February 27 2019

The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For.

Thinking About AI? Start With The “Why”.

The HTK Team , HTK Limited | February 26 2019

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue.

CX (Customer Experience)

The 4 Analytics Tools Marketers Need

Sara Galloway, Aimia | February 25 2019

Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships. The beauty of loyalty is it’s the most.

Data Analytics

How Packaging Impacts Perception

The Hinda Incentives Team , Hinda | February 22 2019

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has.

Branding / Product Positioning

Is Your Email Strategy Inclusive?

Lauren Gentile, Epsilon | February 21 2019

3 legal and ethical reasons your email marketing should be accessible, and tips for getting thereConsumers on average receive 121 emails per day. As marketers, it’s our responsibility to ensure.

New Year, New Loyalty Program: 3 Signs It’s Time to Upgrade

Peter Lim , Marigold Engage + by Marigold | February 20 2019

With a new year upon us, goals are being set, resolutions committed to, and change is in the air. If you’ve been settling with a loyalty program that is well past its prime, there is no time.

Loyalty / Rewards Programs

Pega Predicts: What’s Next for Tech in 2019

Don Schuerman , Pegasystems | February 19 2019

It seemed like 2018 went by in a flash – with AI, robotics, blockchain, and data transparency dominating the conversations in technology. What’s in the cards for 2019? We’ve.

How Strong Loyalty Programs Take Fan Engagement to The Next Level

The Janrain Team, now part of Akamai , Akamai | February 18 2019

Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given.

Trends Disrupting Loyalty: Individualized Loyalty

Erin Raese, Aimia | February 15 2019

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared.

Loyalty / Rewards Programs

3 Ways to Get Employees to Participate in Your Wellness Program

The Hawk Incentives Team , Hawk Incentives | February 14 2019

Wellness programs are not new, nor is anyone debating their effectiveness. In fact, these programs have now become an expected benefit, which is no surprise.Healthier employees are happier, more.

Employee Engagement/Training

Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

Brian Carl, Clarus Commerce | February 13 2019

In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract.

Loyalty / Rewards Programs

Electronic Payment Brings New Opportunities to Lotteries

Peter Guidi, Vice President Of Business Development at Lotto Payment Association, LLC , Lotto Payment Association | February 12 2019

Evolution in consumer payment preferences and changing legislative requirements for cash payment are bringing new opportunities to Lottery’s. Most Lottery’s still operate under &ldquo.

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