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Supplier-Contributed Blogs

On their Terms: Millennials Shift the B2B Buying Journey

Antje Helfrich, Lenati , PK | September 11 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for.

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CPG Loyalty Programs are Tackling Unique Challenges Head-On

The ICF Next Team , Phaedon | September 10 2019

Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments.

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Contact centers are evolving: 5 capabilities you need now

Mike Asebrook , Pegasystems | September 09 2019

Ten years can go by in a flash. Our lives, work, technology – all can evolve in a surprisingly short period of time. Consider your experience when you contacted a company for service a decade.

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3 tips for going global with your loyalty program

Prabhu Kannan | September 06 2019

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s.

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How to Measure Your Loyalty Program

The Bumped Team , Bumped | September 05 2019

To learn more about Measuring and Maximizing ROI: How to Make the Most of Your Loyalty Program, click here to register for the upcoming Loyalty360 webinar featuring Bumped. Are you thinking.

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How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

The Crowdtwist Team , CrowdTwist | September 04 2019

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout.

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience.

The Airship Team , Airship | September 03 2019

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27.

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Gen Z: How brands can attract the new generation of consumers

Neil Tierney , Phaedon | August 30 2019

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them.

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Why Promotions and Customer Success Go Hand-in-Hand

Marlon Bowser , HTK Limited | August 29 2019

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let&rsquo.

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Introducing Cheetah Message Archive

Keith Lifschin , Marigold Engage + by Marigold | August 28 2019

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires.

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eCommerce Returns: Best Practices for Fashion Brands

Michelle Bitran , Yotpo | August 27 2019

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce.

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Mobile CX: How Burger King, Chipotle & More are Getting it Right

Mike Stone , Airship | August 26 2019

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile.

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