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Supplier-Contributed Blogs

6 Reasons You (and Your Customers) Need a Customized Loyalty Program

Danielle Perez, Clarus Commerce | April 26 2019

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by.

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Improving Brand Engagement Through Human-Centered Loyalty Technology

Guy Cierzan, ICF Next , Phaedon | April 25 2019

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the.

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Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

Renea Keish, Brierley+Partners , BRIERLEY | April 24 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know.

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The Ultimate Prizing Bracket

The PrizeLogic Team , Prizelogic | April 23 2019

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other.

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Three Reasons Why Marketers Should Be Using Advanced Analytics

Nate Thompson, ICF Next , Phaedon | April 22 2019

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers.

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Reviving the Intercept Interview

Katrina Noelle , KNow Research | April 18 2019

How do you get authentic, rich feedback from customers quickly?  Interview them where they are.  Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the.

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Igniting Loyalty in Low-Frequency Categories

Guy Cierzan , Phaedon | April 17 2019

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift.

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Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

Samantha Iodice, Director, Omnichannel Communications, Brierley+Partners , BRIERLEY | April 16 2019

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries.

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Considering a CDP? Look Before You Leap

Carl Madaffari, Epsilon | April 12 2019

What to think about before investing in marketing technology.Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out.

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Retail Recap Q1 2019: Subscription Trend Heats Up the Loyalty World

Jim Tierney, Clarus Commerce | April 11 2019

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger.

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How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

Carolyn Hall , Confirmit | April 10 2019

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying.

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Translating Challenge Into Opportunity

The ICF Next Team , Phaedon | April 09 2019

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking,.

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