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Supplier-Contributed Blogs

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Yvette Hastings , Kentico Software LLC | October 30 2019

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from.

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Motivating Consumer Engagement with Gamification

Gina Fleck – Senior Director, Strategy & Insights and Michela Baxter – Senior Director, Loyalty | October 29 2019

These days, gamification is a marketing buzzword, seemingly ubiquitous in the industry and sometimes seen as a foolproof way to inject a little fun into consumer engagement campaigns. Gamification.

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What Questions Should you be Asking About Premium Loyalty?

Paul Wolfer, Clarus Commerce | October 29 2019

As a retailer, you’re thinking about customer engagement.In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more.

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Reactivating One-Time Holiday Shoppers

Nikhil Naidu, Product Marketing Manager, Yotpo , Yotpo | October 28 2019

As an eCommerce merchant, you can’t wait for the holiday season.   November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen.

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How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald, Annex Cloud | October 25 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

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5 Ways to Maximize Loyalty Program Revenue

The Aimia Team | October 24 2019

Brands are looking for more ways to be smarter with their marketing investments. Within loyalty, marketers are expected to generate content, deliver a personalized experience and pay for rewards and.

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Beyond a Program

The cxLoyalty Team , cxLoyalty | October 23 2019

Loyalty has provided marketers with a method to achieve an opt-in, permission-based marketing platform and actively collect data about consumers and their activity.  Consumers agree to the data.

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How to Create an Automated Welcome Push Notification for New App Users

Michael Halka, Airship , Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

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How to Create an Automated Welcome Push Notification for New App Users

, Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

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How to Create The Experiences Customers Want in 2020

The Crowdtwist Team , CrowdTwist | October 21 2019

As we near the end of 2019 and begin planning for 2020, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands.

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Critical Elements of a Rewards Program That Need to be Tracked

Andrew Lanciani , BRIERLEY | October 18 2019

Whether you have just launched a rewards program or have had one for many years, a program tracking study is a perfect way to get a pulse of how your program is being perceived by your members.

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How Rebecca Minkoff Balances Data and Gut Feeling

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | October 17 2019

Fashion industry veteran Rebecca Minkoff burst onto the scene in the early 2000s. Minkoff designed the “Morning After Bag” in 2005, which captured the attention of fashion enthusiasts.

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