Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The Baesman Team , Baesman | October 06 2025

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every.

Empowering Content Teams with Supportive AI Tooling

Scott Weston, Bounteous , Bounteous | October 03 2025

Content teams aren’t short on ideas, they’re short on time. With pressure mounting to produce more content faster and with fewer resources, the review process can sometimes become a.

Artificial Intelligence

How Starbucks Powers Personalization For 34.5M Loyalty Members

Luke Kline, Hightouch , Hightouch | October 02 2025

Six months of Starbucks emails later, I finally cracked the CRM and personalization strategy behind every email send.I don’t drink Starbucks every day, but I have been a Starbucks Rewards.

Personalization

Australia’s Loyalty Wake-Up Call: What’s Broken, What’s Working, What’s Next

The Capillary Team , Capillary Technologies | October 01 2025

Australia’s loyalty market is heating up—set to grow 15.5% annually and reach US$1.20 billion by the end of 2025 (Herald Sun, Business Wire). On paper, it’s a.

Loyalty / Rewards Programs

Why Rewards & Recognition Platforms Must Offer Aspirational Rewards to Stay Competitive

The Switchfly Team , Switchfly | September 30 2025

The rewards and recognition (R&R) market is crowded. New entrants emerge every year, and established platforms continually upgrade their features to capture market share. With engagement.

Loyalty / Rewards Programs

Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | September 29 2025

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

Loyalty / Rewards Programs

Generational Loyalty: Build Brand Love That Transcends Demographics

Katie Berndt, Lauren Sutherland, Phaedon , Phaedon | September 26 2025

Brand loyalty has undergone a dramatic transformation over the past decade, and marketers have navigated an increasingly complex generational landscape. Naysayers continue to claim that younger.

Why Your Brand Needs to Make a 2025 Year-in-Review Video Campaign

The Blings Team , Blings | September 25 2025

As we approach the end of 2025, it’s time to reflect on how your brand has connected with its audience over the past year. One of the most effective ways to engage your customers and boost your.

The Future of Work Is Here: Why Your AI Marketing Strategy Matters More Than Ever

Brian King, Ansira , Ansira | September 24 2025

Your customers expect personalized experiences at scale. Your competitors are launching campaigns in days, not weeks. Your stakeholders demand measurable ROI from every marketing dollar.The pace of.

Artificial Intelligence

Reframing “Pay with Points”: Building Daily Loyalty, Not Just Occasional Delight

Beth McCoy, CORA Loyalty , CORA Loyalty | September 23 2025

As the loyalty landscape matures, “Pay with Points” (PWP) is undergoing a subtle but significant transformation. Long heralded as a flexible way to redeem loyalty currency, PWP is now.

Loyalty / Rewards Programs

Loyalty Marketing: Proven Strategies to Promote Your Rewards Program

The Switchfly Team , Switchfly | September 22 2025

In today’s hyper-competitive marketplace, customers have endless options—and zero patience for friction. That’s why businesses are investing more than ever in loyalty marketing.

Loyalty / Rewards Programs

4 Personalization Strategies That Drive Engagement in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 19 2025

Loyalty is only getting more and more difficult to earn. Customers are seeking brands that get them. They want brands that understand their needs, reflect their values and treat them like.

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