Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Identity 101: Respecting consumer privacy while maintaining optimal CX

Frankie Malekian | December 28 2020

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and.

Don't be Fooled: Most CDPs are Not Enterprise-Ready

Dana Moroze | December 23 2020

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP.

Walmart+ is Shining a Spotlight on Premium Loyalty, But What if You’re Not Walmart or Amazon?

Jim Tierney; The Clarus Blog | December 22 2020

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now.

3 Ways to Improve Customer Experience Through Digital Commerce

PDI Software , PDI Software | December 21 2020

With the winter holidays quickly approaching, more customers could be relying on digital tools—from mobile apps to websites—to do their shopping. That’s especially true for.

Rewarding Interactions Has Definite Rewards

Kobie Marketing , Kobie Marketing | December 18 2020

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty.

Why You Need a Holistic View of your Customer Experience

Jane Motz Hayes and Sherief Salem, ICF Next , Phaedon | December 17 2020

Marketers need to start looking at the overall customer experience (CX) management to get to a real understanding of return on experience (ROX) investments.We’ve been told repeatedly in the.

Turbocharge Your CDP With an Offer Optimization Platform

The Formation Team , Formation | December 16 2020

Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last.

Technology

6 Data Types C-Stores Need to Boost Their Fuel Pricing Strategy

Gabe Ortega, PDI Software , PDI | December 15 2020

Turkey, travel and time with family are the hallmarks of a typical Thanksgiving holiday in the U.S. Yet, despite 2020 being an atypical year, millions of Americans took to the airways and highways.

CX (Customer Experience)

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

Carlos Dunlap-Beard, Clarus Commerce | December 14 2020

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are.

Branding / Product Positioning

18 Marketing Campaigns for Brands to Win this Holiday Season

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 11 2020

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between.

Technology

How to Use Email Creative to Cut Through Holiday Clutter and Stand Out in the Inbox

Scott Multer, Epsilon | December 10 2020

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab.

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 09 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

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