Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Creating Contactless Loyalty: 4 Tips for Retailers

Chris Eberle, Epsilon | January 15 2021

Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. In.

Loyalty Launches, Revamps, and Lessons Learned in 2020

Tom Baker, Clarus Commerce | January 14 2021

What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.

[Report] Next Generation of Personalization Technology

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | January 13 2021

Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized.

How to Reward Your Survey Research Panel with Incentives?

Syed Maaz, Xoxoday , Xoxoday | January 12 2021

Market research has proven to be the most crucial weapon in the product life-cycle. From the product’s birth to its last breath, it’s the people’s opinion that shapes its fate.

Your Customer Loyalty Offers Are Broken

The Formation Team , Formation | January 11 2021

Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers.

New Epsilon Consumer Sentiment Research Released: What Marketers Can Learn From Holiday 2020

Sarah LaCourse, Epsilon | January 08 2021

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as.

3 Ways That Premium Loyalty Can Generate Revenue for You in 2021

Danielle Perez, Clarus Commerce | January 06 2021

You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be.

How Restaurant Marketers Can Deliver Engaging Contactless Experiences and Gain Guest Affinity

Amy Hunt, Epsilon , Epsilon | January 05 2021

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty. It’s an.

How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

Jim Tierney | January 04 2021

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle.

How Publisher Identity Combines Optimal Consumer Experience with Privacy

Heather Swarens | December 31 2020

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID&rsquo.

Loyalty in 2021: What Retailers Should Focus on, According to Experts

Jim Tierney | December 30 2020

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue.

Why Driving Revenue With Customer Loyalty Offers Is Critical in the Recovery

, Formation | December 29 2020

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not.

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