Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Essential Guide to Customer Acquisition

The Epsilon Team | January 26 2021

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to.

Technology

Incentivizing Aida, Your Buyer Journey

The Xoxoday Team , Xoxoday | January 25 2021

The idea of AIDA was immortalized by E. St. Elmo Lewis sometime in 1898. It was in that year that this Advertising Hall of Fame inductee first drew the world’s attention to the four fundamental.

Technology

Stuzo Year in Review 2020

Sandra Sydlik, Stuzo , Stuzo | January 25 2021

It's time to reflect on an unexpected year. Find highlights from 2020 below and here's looking forward to 2021!

Technology

New Year, New Approach to Loyalty: What Consumers Want and How Marketers Can Deliver

Tamara Oliverio, Epsilon | January 22 2021

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…As restrictions waver and realities change, what an individual felt comfortable doing in the.

Top 3 Predictions for CMOs in 2021

The Formation Team , Formation | January 22 2021

Fueled by accelerated digital transformation, the COVID-19 crisis has shifted CMOs’ focus on customer loyalty into overdrive. While Forrester predicts that spending on.

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

Rashmi Singanamalli, Xoxoday , Xoxoday | January 21 2021

Why is it so difficult to toss that dress or the shirt that you know you are not going to wear? Or give away that book that has been on the shelf forever, and you haven’t read? Why is it not.

Online Shopping Soars, Masking The Impact of Fraud

The Forter Team , Forter | January 21 2021

By all accounts, it would make sense that when online shopping increases—as it’s currently doing at an exponential rate—so would ecommerce fraud.As online shopping continues to.

Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It

Jujhar Singh, Salesforce , Salesforce | January 20 2021

If you’re like a lot of people, your morning doesn’t really start until you stop at your favorite coffee shop. You fumble around to find your customer loyalty punch card that gets you one.

Top 3 Things to Consider When Launching a Mobile-First Strategy

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | January 20 2021

Consumer priorities are evolving and have done so faster and less predictively in 2020 than ever before. They are spending less time in physical venues such as stores, restaurants, and stadiums.

Want to Build More Customer Loyalty in 2021? Here are 5 Actions to Take

Michael Iannucci, Clarus Commerce | January 19 2021

2020 has been a year unlike any other.COVID-19 has changed people’s routines, habits, and most of all, our expectations.As a result, this paradigm has impacted retailers of all sizes.And as a.

5 Ways Marketers are Preparing for Third-Party Cookie Deprecation

Loch Rose, Epsilon | January 19 2021

As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.But what do marketers.

Importance of the instant gratification [VIDEO]

The Comarch Team , Comarch | January 15 2021

Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant.

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