Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Block Fraud & Maximize Revenue in the Golden Era of Retail

The Forter Team , Forter | February 03 2021

Beginning in March 2020, rather than driving to the grocery store, families loaded up their online carts with bananas and bagels, and waited for delivery. Instead of heading to their favorite big box.

Technology

Retaining Loyal Customers In An All But Normal Year

Ashley Bisesti, Kobie Marketing , Kobie Marketing | February 02 2021

Most retailers have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market.

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer, Clarus Commerce | February 02 2021

These premium loyalty stats may come as a surprise, but this recent trend isn’t a new concept.People have been paying to be members of Amazon Prime since 2005. And they’ve loved the.

Loyalty / Rewards Programs

Understanding Consumer Behavior in COVID-19: How AI Can Put Your Brand on The Right Path

Dave Knutson, Epsilon | February 01 2021

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience.

How to Measure Marketing Success in 2021

The Formation Team , Formation | February 01 2021

Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be.

SIMpleData: A simple solution to a seemingly complex challenge

The Evolving Systems Team , Evolving Systems | January 29 2021

The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because.

How Les Mills Grows its Zero-Party Database with Interactive Experiences

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 29 2021

For over half a century, Les Mills has been on a mission to create a fitter planet. Yet rather than shaming people into fitness, its ethos is about helping people fall in love with activity and.

Tips for a Covid Proof Campaign

The Iris Team | January 28 2021

It makes sense that we would want to understand who is out shopping versus who are quarantining and message them accordingly, but it’s not enough to have the data to do that.

Retail Recap Q4 2020: Prime Day Thrives in October, Walmart+’s Impact on Premium Loyalty, and Key.

Jim Tierney, Clarus Commerce | January 28 2021

For many of you, 2020 posed never-before-seen challenges that impacted almost every aspect of life.Retail included.Due to the pandemic, consumer behavior significantly shifted which led to increased.

Moving Forward: The 3 Most Important Loyalty Lessons of 2020, According to Major Brands

Jim Tierney, Clarus Commerce | January 27 2021

Last year we launched a Moving Forward Blog Series, where we asked major brands how they adapted to changing consumer expectations and how it impacted their perspective on customer loyalty during the.

The 3 Qualities a Great Data Science Leader Needs in 2021

The Formation Team , Formation | January 27 2021

To remain afloat in the midst of COVID-19, companies had no other choice but to make significant changes. This included accelerating their digital transformation so they could better address the.

Technology

Going Digital and Thriving During COVID

The Forter Team , Forter | January 26 2021

Forter Chief Marketing Officer Angela Whiteford recently sat down with Christina Callas, EVP, Chief Digital Officer (CDO) from Total Wine & More, to discuss how Total Wine has shifted.

CX (Customer Experience)

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