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Supplier-Contributed Blogs

5 Reasons Why You Should Consider Offering a Paid Loyalty Program

Paul Wolfer, Clarus Commerce | April 19 2021

As paid loyalty programs continue to gain popularity, many retailers are asking themselves if they should consider offering one to their customers.This approach takes the traditional loyalty model of.

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Data Measurement: It's Time to Level Up

Shi Bu, The Lacek Group , The Lacek Group | April 19 2021

Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must be measured before it can be assessed, either directly or indirectly.

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Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

Cathy Courtney, Vesta | April 16 2021

Consumers demand experiences that speak to their deepest emotions and true feelings. Yet we all know that data is drying up and trends are moving faster then ever. How can you stay on top of key.

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How Can I Reduce False Declines?

The Forter Team , Forter | April 16 2021

As an e-commerce business owner, there’s a good chance that you’re missing out on more potential business than you might think.Why is this?Two words: False declines.We’ve.

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The CPRA and Targeted Advertising

Michael Mcsunas, Prizelogic , Prizelogic | April 15 2021

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in.

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How to Manage the Security Threats Hitting Your Business

Tom Callahan, PDI , PDI | April 15 2021

In today’s “smart,” connected world, cybercriminals and their tools are having a field day. Anything connected to the internet is within reach as bad actors execute phishing.

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Act on the Right Data to Grow Relationships within Retail Loyalty

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | April 14 2021

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more.

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Designing an Effective Fuel Retail Loyalty Program

Rebecca George, Capillary Technology , Capillary Technologies | April 14 2021

When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the.

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The Road Ahead For Bleisure Marketing: Engaging Remote Workers

Armita Ayrempour, Epsilon | April 13 2021

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the.

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Clarus Commerce Named a Preferred Supplier in Loyalty360 Technology Today Report

Jim Tierney, Clarus Commerce | April 13 2021

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape.In its assessment of the MarTech landscape, Loyalty360.

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Decisioning

Shi Bu, The Lacek Group , The Lacek Group | April 12 2021

Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.Decisioning, on the other hand, is decision-making by means of computational.

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Front-Line Managers are Key to Hybrid Work Engagement

Matt Silverman, ICF Next , Phaedon | April 12 2021

Often overlooked, line managers play a crucial role in mitigating negative employee sentiment while fostering an inclusive and strong workforce culture.As more people are vaccinated against COVID.

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