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Supplier-Contributed Blogs

Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program

The Talon.One Team , Talon.One | September 19 2024

In this new blog series, "Loyalty Leader", Talon.One looks under the hood of some of the world’s best-loved loyalty programs and promotions.   Each article focuses on how.

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Target’s Black Friday playbook: Promotion tactics & takeaways

The Talon.One Team , Talon.One | August 19 2024

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the.

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The Gamification Engine: Gamify customer interactions into rewarding challenges

Jorge Rodriguez-Ramos, Talon.One , Talon.One | June 20 2024

Talon.One is excited to announce the launch of their Gamification Engine - the only out-of-the-box solution on the market to build a huge variety of automated gamification mechanisms at scale. The.

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Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

Gaelle Ouggourni, Talon.One , Talon.One | June 18 2024

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds.

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Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

Emeline Berlind, Talon.One , Talon.One | June 13 2024

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about.

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Top 5 learnings from INCENTIVIZE 2024 by Talon.One

The Talon.One Team , Talon.One, Talon.One | June 10 2024

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of.

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Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right.

Sam Panzer, Talon.One , Talon.One | February 29 2024

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail.

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Trust and transparency: Mastering data privacy in loyalty and promotional strategies

Mohammadreza Javanian, Talon.One , Talon.One | January 17 2024

As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies.

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Beyond The Hype: All You Need to Know About Web3, NFTs and Loyalty Programs

Mohammadreza Javanian, Talon.One , Talon.One | November 16 2023

The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has.

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How to Calculate Loyalty Program ROI

Sam Panzer, Talon.One , Talon.One | October 03 2023

While the benefits of a well-executed loyalty program are undeniable, it's equally crucial to measure its effectiveness and, most importantly, its return on investment. Understanding how your.

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How to Do Loyalty and Rewards Without Discounts

Sam Panzer, Talon.One , Talon.One | July 24 2023

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty.

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How to Use Loyalty Data in a Cookieless Future

Sam Panzer, Talon.One , Talon.One | July 10 2023

Since the mid-90s, cookies have been the defacto way for brands to target and deliver online advertising - allowing marketers to track users across websites, build consumer profiles, and use them.

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