Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Beyond The Hype: All You Need to Know About Web3, NFTs and Loyalty Programs

Mohammadreza Javanian, Talon.One , Talon.One | November 16 2023

The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has.

How to Calculate Loyalty Program ROI

Sam Panzer, Talon.One , Talon.One | October 03 2023

While the benefits of a well-executed loyalty program are undeniable, it's equally crucial to measure its effectiveness and, most importantly, its return on investment. Understanding how your.

Loyalty / Rewards Programs

How to Do Loyalty and Rewards Without Discounts

Sam Panzer, Talon.One , Talon.One | July 24 2023

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty.

Loyalty / Rewards Programs

How to Use Loyalty Data in a Cookieless Future

Sam Panzer, Talon.One , Talon.One | July 10 2023

Since the mid-90s, cookies have been the defacto way for brands to target and deliver online advertising - allowing marketers to track users across websites, build consumer profiles, and use them.

Loyalty Programs in Financial Services: Existing and Emerging Trends

Sam Panzer. Talon.One , Talon.One | June 26 2023

Financial services are in a brave new world, with technology — and a focus on customer engagement and frictionless services — at the forefront. There used to be days when the financial.

Loyalty / Rewards Programs

Managing a Gamification Approach to Ecommerce

Sam Panzer, Talon.One , Talon.One | June 13 2023

With every gamification project, the real work begins after it is launched to the public. You’ve followed your roadmap and are ready to put your new shiny toy in front of some customers (this.

Upgrading Your Loyalty Program - From Generic to Personalized

Sam Panzer, Talon.One , Talon.One | May 30 2023

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping.

Loyalty / Rewards Programs

How to Use Magic to Exponentially Grow Your Competitive Advantage

James Dye, Talon.One , Talon.One | May 15 2023

You might be thinking, "What does magic have to do with retail strategy?". But in many cases, it can be the key to unlocking your competitive advantage. Building an experience within retail.

CX (Customer Experience)

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