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Supplier-Contributed Blogs

Choosing The Best Gas & Fuel Loyalty Program: The Buyer's Guide

Reza Javanian, Talon.One , Talon.One | August 26 2026

Two out of three American drivers with a gas or diesel vehicle are already enrolled in at least one fuel loyalty program, according to YouGov's August 2025 research. That saturation is the.

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Loyalty Program Trends: What's Changing and Why

Lena Kleinwechter, Talon.One , Talon.One | August 19 2026

Loyalty programs now change how people spend, not only whether they come back. The Deloitte 2025 survey found that 72% of members are more likely to spend with their preferred brand because.

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12 Best Retail Loyalty Programs in 2026: What Makes Them Stand Out

Reza Javanian, Talon.One , Talon.One | May 19 2026

The best retail loyalty programs in 2026 share a defining trait: They have moved beyond points-per-dollar mechanics. Forrester found that the programs getting the most attention use.

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How Cosmetics Brands Build Repeat Buyers With Beauty Loyalty Programs

Isabelle Watson, Talon.One , Talon.One | April 15 2026

Sephora's Beauty Insider program has grown to nearly 46 million members, a 75% increase over five years.Ulta Beauty Rewards now counts 46 million active members, with approximately 95.

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What the Best Ecommerce Loyalty Programs Do Differently

Isabelle Watson, Talon.One , Talon.One | April 08 2026

The best ecommerce loyalty programs are growth systems built to change customer behavior, protect margin, and make every interaction count.Most programs blur together as "earn 1 point per dollar.

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Loyalty Program RFP Template: What to Include When Evaluating Vendors

Isabelle Watson, Talon.One , Talon.One | March 25 2026

Choosing a loyalty platform is one of the highest-stakes technology decisions a marketing or product team will make. Get it right, and you unlock years of customer engagement, incremental revenue.

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7 Coffee Shop Loyalty Programs That Actually Work

Reza Javanian, Talon.One , Talon.One | March 03 2026

Coffee shop loyalty programs turn occasional visitors into daily regulars. But regulars alone aren't enough. The person who orders the same oat milk cortado every morning at 7:42 AM is.

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Restaurant Loyalty Programs: The Complete Guide to Driving Repeat Visits

Reza Javanian, Talon.One , Talon.One | February 16 2026

Restaurant loyalty programs have moved well beyond punch cards, with brands now combining points, tiers, subscriptions, and gamification into programs tied to specific business goals.The operators.

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Smarter rewards: the AI Revolution in Loyalty Programs and Promotions

The Talon.One Team , Talon.One | January 24 2025

AI has been around for many years and in many forms. Over the decades, the term has been applied to advancements like chatbots, chess engines, and translation tools.   In loyalty and.

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The Future of Gen Z Brand Loyalty: What You Need to Know

The Talon.One Team , Talon.One | January 20 2025

 Is loyalty fading with Gen Z? Not when it’s done right.   This generation is reshaping how loyalty is earned—focusing on authenticity, purpose, and meaningful engagement.

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Best Loyalty Programs 2025—What Makes Them Stand Out

The Talon.One Team , Talon.One | November 14 2024

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and best practices to shape customer retention.&rdquo.

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5 Best Practices to Build Profitable Promotions

The Talon.One Team , Talon.One | September 27 2024

Do promotions seem like a cost sink for your business? You’re not alone. Many companies waste money on poorly executed promotion strategies. In contrast, successful marketing teams recognize.

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