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Supplier-Contributed Blogs

Smarter rewards: the AI Revolution in Loyalty Programs and Promotions

The Talon.One Team , Talon.One | January 24 2025

AI has been around for many years and in many forms. Over the decades, the term has been applied to advancements like chatbots, chess engines, and translation tools.   In loyalty and.

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The Future of Gen Z Brand Loyalty: What You Need to Know

The Talon.One Team , Talon.One | January 20 2025

 Is loyalty fading with Gen Z? Not when it’s done right.   This generation is reshaping how loyalty is earned—focusing on authenticity, purpose, and meaningful engagement.

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Best Loyalty Programs 2025—What Makes Them Stand Out

The Talon.One Team , Talon.One | November 14 2024

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and best practices to shape customer retention.&rdquo.

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5 Best Practices to Build Profitable Promotions

The Talon.One Team , Talon.One | September 27 2024

Do promotions seem like a cost sink for your business? You’re not alone. Many companies waste money on poorly executed promotion strategies. In contrast, successful marketing teams recognize.

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Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program

The Talon.One Team , Talon.One | September 19 2024

In this new blog series, "Loyalty Leader", Talon.One looks under the hood of some of the world’s best-loved loyalty programs and promotions.   Each article focuses on how.

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Target’s Black Friday playbook: Promotion tactics & takeaways

The Talon.One Team , Talon.One | August 19 2024

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the.

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The Gamification Engine: Gamify customer interactions into rewarding challenges

Jorge Rodriguez-Ramos, Talon.One , Talon.One | June 20 2024

Talon.One is excited to announce the launch of their Gamification Engine - the only out-of-the-box solution on the market to build a huge variety of automated gamification mechanisms at scale. The.

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Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

Gaelle Ouggourni, Talon.One , Talon.One | June 18 2024

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds.

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Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

Emeline Berlind, Talon.One , Talon.One | June 13 2024

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about.

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Top 5 learnings from INCENTIVIZE 2024 by Talon.One

The Talon.One Team , Talon.One, Talon.One | June 10 2024

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of.

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Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right.

Sam Panzer, Talon.One , Talon.One | February 29 2024

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail.

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Trust and transparency: Mastering data privacy in loyalty and promotional strategies

Mohammadreza Javanian, Talon.One , Talon.One | January 17 2024

As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies.

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