Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

10 Loyalty Program Myths That Marketers Must Bust Right Now

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 28 2022

The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth.Much to naysayers’ chagrin, loyalty is a.

Loyalty / Rewards Programs

6 CPG Loyalty Programs That Wowed Customers In Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | January 21 2022

Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine.

Loyalty / Rewards Programs

How To Enhance Fuel Retail Experience With Loyalty Programs

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 11 2022

The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs.

Top 5 Fuel Retail Trends That Drove 2021 And Beyond

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 14 2021

Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts.

Technology

Conglomerate Loyalty In India: A Beginner’s Guide

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 10 2021

47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG.Indeed, India hails with sheer loyalists – an untapped and remarkable consumer.

Loyalty / Rewards Programs

Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | November 08 2021

“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore, organizational theorist.Imagine the retail world.

Technology

CPG Loyalty Programs – Comprehensive Guide (Part II)

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | October 13 2021

In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In.

Loyalty / Rewards Programs

Choosing The Right CRM: An Indonesian Marketer’s Perspective

Aditi Jindal, Capillary Technologies , Capillary Technologies | September 27 2021

The core purpose of CRM is to improve a brand’s business relationship with its customers.CRM achieves this by analyzing a brand’s existing customer interactions throughout the.

CRM (Customer Relationship)

Gamification Loyalty In India – Are We There Yet?

Aditi, Capillary Technologies , Capillary Technologies | August 13 2021

Earn and burn has become a passé. Personalization is hygiene.In a world where dynamic consumer behavior has become the deal breaker for brands to set their marketing strategy, gamification might just.

How To Leverage Shifting UAE Consumer Trends Through Behavioral Loyalty Programs

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | August 03 2021

The sweeping and large-scale impact of pandemic has caused consumers to reduce their outlets for spending. While some of this scaling back is caused by limited financial flexibility, a lot of it is.

Technology

10 Brands Whose Brand Loyalty Always Stand Out, No Matter What!

Aditi, Capillary Technologies , Capillary Technologies | July 20 2021

What was that one thing that most brands focused most during last year?Brand Loyalty.Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The.

Branding / Product Positioning

The CX Revolution: Growth Strategies And Future Outlook

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | July 01 2021

The race between competitor brands in the Middle East has recently become very intense. Almost 70% of the population is less than 30 years of age with a dynamic purchase behavior. Unless brands build.

Loyalty / Rewards Programs

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