Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Goals Every B2B Loyalty Program Needs

The Brierley Team , Capillary Technologies | February 07 2023

B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges. In another article, we.

Loyalty / Rewards Programs

Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

The Brierley Team , Capillary Technologies | January 24 2023

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science.

Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

The Brierley Team , Capillary Technologies | January 16 2023

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and.

Customer Relationships & Win-Back Campaigns to Improve Customer Retention

The Brierley Team , Capillary Technologies | December 29 2022

The relationship between the customer and the brand is one of the most important factors in cultivating long-term customer loyalty. Companies rely on Customer Relationship Management (CRM.

CRM (Customer Relationship)

Why Retail Stores Need a Customer Loyalty Program

The Brierley Team , Capillary Technologies | November 14 2022

Customer loyalty programs should be a primary focus for every business in the retail industry. Retailers find themselves in a rapidly evolving and increasingly competitive marketplace, but an.

Loyalty / Rewards Programs

Loyalty Program Compliance with Data Security & Privacy Regulations

The Brierley Team , Capillary Technologies | November 07 2022

Data security and customer privacy are critical parts of every successful customer loyalty solution. Recent privacy laws and regulations reflect how individuals value their personal data.

Loyalty / Rewards Programs

Zero-Party Data and Privacy in Loyalty Marketing

The Brierley Team , Capillary Technologies | November 02 2022

Collecting zero-party data through loyalty programs is the future of digital marketing. More than ever, customers value their online privacy and the protection of personal information they share.

How to Measure Customer Loyalty Program ROI

The Brierley Team , Capillary Technologies | October 20 2022

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and.

Loyalty / Rewards Programs

Improve Your Loyalty Program with Gamification

The Brierley Team , Capillary Technologies | September 30 2022

Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating.

Emotional Loyalty: What is it and how is it measured?

The Brierley Team , Capillary Technologies | June 06 2022

Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to.

Loyalty / Rewards Programs

What’s the Bottom Line? 4 Steps to Measuring Your Loyalty Program’s Financial Performance

The Brierley Team , Capillary Technologies | April 05 2022

You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program. Still, you may be asking yourself (or maybe your CFO is.

Loyalty / Rewards Programs

5 Must Incorporate Marketing Strategies For Lunar New Year Campaign

Aditi Jindal, Capillary Technologies , Capillary Technologies | February 07 2022

Roaring high this 2022 is definitely the festive spirit of people celebrating the Lunar New Year (aka the Chinese New Year) across the world. After all this year is all about the year of.

Content Marketing

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