Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Unleashing the Power of ChatGPT: Empowering Marketers with AI

The Capillary Tech Team , Capillary Technologies | September 29 2023

The world of marketing is constantly evolving, with businesses seeking innovative ways to engage customers and drive conversions. In recent years, Artificial Intelligence (AI) has emerged as a game.

Technology

Dynamic Personalization – Actionize Data to Improve the Value of Your Customer Relationships

Laura Hewitt, Capillary Tech , Capillary Technologies | September 25 2023

In part 3 of our series on engagement marketing’s obstacles and opportunities, we talk about dynamic personalization; why it’s essential, and how today’s personalized offers must be.

CRM (Customer Relationship)

Winning Loyalty Strategies: Immediate Value – Consumers are Demanding More Instant Value from.

Laura Hewitt, Capillary Tech , Capillary Technologies | September 19 2023

In part 4 of our series on engagement marketing’s obstacles and opportunities, we talk about the concept of Immediate Value and that customers today are looking for options beyond under-funded.

Winning Loyalty Strategies: Fluid Loyalty – To Stem the Tide of Fluid Loyalty, a Flawless Digital.

Laura Hewitt, Capillary Tech , Capillary Technologies | September 12 2023

While the transformation from the brick-and-mortar to the digital and omnichannel customer experience has been continuing for the past decade, the 2020 COVID pandemic greatly accelerated the shift.

Loyalty / Rewards Programs

Analyze Online Customer Behavior to Optimize Loyalty Programs

Matt Harrison, Brierley , Capillary Technologies | June 05 2023

Brands can optimize their loyalty solutions by tracking, collecting, and understanding data about how their customers behave online. By harnessing this data and delving into customers&rsquo.

Loyalty / Rewards Programs

Customer Benefits of Zero-Party Data & Data Collection

Katherine Boulware, Brierley , Capillary Technologies | May 19 2023

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security.

Technology

Why Loyalty Programs Should Add Badges (Badgification)

The Brierley Team , Capillary Technologies | April 28 2023

Loyalty program gamification is one of the newest innovations in customer engagement. Loyalty programs have typically relied on a core value proposition around earning points: the basic &ldquo.

Loyalty / Rewards Programs

Loyalty Programs & Birthday Rewards

Amber Meakin, Brierley , Capillary Technologies | April 21 2023

Birthday rewards and offers are a common — and effective — element of most loyalty programs. Brands use birthday rewards to enhance their loyalty programs and improve the.

Customer Journey Maps & Loyalty Programs: What You Need to Know

The Brierley Team , Capillary Technologies | April 11 2023

Journey mapping, or creating a customer journey map, is one of the best ways for businesses to understand their customers. With a journey map and better understanding of its customers, a.

Loyalty / Rewards Programs

Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

The Brierley Team , Capillary Technologies | February 22 2023

Digital transformation and digital acceleration are crucial for growing businesses that want an optimized customer experience (CX). Customer expectations, especially their digital.

CX (Customer Experience)

4 Goals Every B2B Loyalty Program Needs

The Brierley Team , Capillary Technologies | February 07 2023

B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges. In another article, we.

Loyalty / Rewards Programs

Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

The Brierley Team , Capillary Technologies | January 24 2023

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science.

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