Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Voice-Activated Loyalty: Customer Engagement in the Age of AI

The Brierley - Capillary Team , Capillary Technologies | July 19 2024

Voice-recognition technology is transforming customer interactions. The rise of smart speakers, virtual assistants, and voice-enabled devices has created new opportunities for businesses to.

Technology

The Hidden Pitfall: How Overreliance on Loyalty Services Undermines Potential

Aneesh Reddy, Capillary , Capillary Technologies | July 16 2024

The loyalty space has never been more exciting and we’ve had the privilege of watching it evolve over the past 15 years. One of the biggest mistakes brands have made while launching or.

Loyalty / Rewards Programs

CPG Loyalty Programs: Create the Right Engagement for Your Brand

Alexis Kvamme, Capillary Technologies , Capillary Technologies | July 01 2024

CPG loyalty programs are a powerful tool for brands to connect with consumers and gain valuable insights. This article explores several CPG-oriented consumer engagement strategies, including using QR.

CPG Customer Loyalty: Strategies & Best Practices

Trevor Antley, Brierley – Capillary , Capillary Technologies | June 17 2024

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding.

Loyalty / Rewards Programs

6 Common Retail & e-Commerce Loyalty Mistakes

Trevor Antley, Brierley – Capillary , Capillary Technologies | February 16 2024

In retail and e-commerce, customer loyalty is more critical than ever. With an array of choices at their fingertips, customer loyalty can be fleeting.Retail and e-commerce brands often.

Loyalty / Rewards Programs

Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Trevor Antley, Brierley – Capillary , Capillary Technologies | February 06 2024

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated.

CX (Customer Experience)

CPG Customer Loyalty: Strategies & Best Practices

Trevor Antley, Brierley – Capillary , Capillary Technologies | January 22 2024

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding.

Loyalty / Rewards Programs

Top 10 Customer Loyalty Trends for 2024

Capillary Marcomm , Capillary Technologies | January 05 2024

Customer loyalty management is evolving rapidly in the age of AI, we take a look at some key trends shaping the industry in 2024.This is list is curated by- Anjali Pillai, Trevor Antley, Megan.

Loyalty / Rewards Programs

Holiday Loyalty Marketing: Strategies for Success

Trevor Antley, Brierley – Capillary , Capillary Technologies | December 11 2023

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are.

Loyalty / Rewards Programs

5 Customer Engagement Strategies to Boost Your Brand

The Brierley - Capillary Team , Capillary Technologies | November 07 2023

Customer engagement strategies are an essential part of creating a positive customer experience, increasing brand loyalty, and generating repeat revenue. At Brierley, our customer engagement.

Customer Engagement

What Does a Cookie-less World Mean to a Loyalty Marketer?

Anjali Pillai, Capillary Tech , Capillary Technologies | October 30 2023

The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way.

6 Strategies to Enhance Customer Loyalty with Data

The Brierley Team , Capillary Technologies | October 27 2023

Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their.

Loyalty / Rewards Programs

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