Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What 18,000 Consumers Revealed About Their Online Shopping + Delivery Expectations (Spoiler: You.

Paul Tiedt, SMG , SMG | May 06 2021

With last year’s accelerated surge in digital and cross-channel shopping—which included 146% growth in all online retail orders in the U.S. and Canada alone—brands were.

CX (Customer Experience)

How to Leverage The Service Profit Chain to Connect Employee Engagement, the Customer Experience, +.

Junichi Kato, SMG , SMG | April 30 2021

Why should employee engagement efforts be at the top of your organization’s priority list? Engaged employees are more loyal, helping create highly satisfied and loyal customers. And.

Derive More Value From Your Customer Experience Program Through Data Integration With Out-of-Box.

Ashley Edgar, SMG , SMG | April 06 2021

While most brands have adapted and stood up multiple listening points for feedback and engagement across the ever-growing network of customer touchpoints, this information is often disparate and.

3 Ways to Provide Safe Service + Elevate Your Customer Experience Management Program in a Pandemic.

Josie Gaeckle, SMG , SMG | February 25 2021

The heightened expectation for a safe + clean experience has left brands across industries questioning: Do customers still want in-person assistance?Recent SMG research confirms: Yes.

3 Ways to Provide Customers With an Optimal Mobile Experience

Charlie Moore, SMG , SMG | February 22 2021

As of last June, 81% of Americans owned a smartphone. In the throes of this convenience revolution—as more consumers turn to their phones for research and to make purchases—the.

Mobile

3 Ways Restaurants Can Deliver Superior Service + Continue to Evolve The Customer Experience

Paul Tiedt, SMG , SMG | February 19 2021

As we enter into a new phase of the pandemic—one of colder temperatures, a potential third wave, and the added threat of cold + flu season—businesses relying on outside service will once.

Customer Engagement

5 Tech Capabilities Experience Management Programs Need to Support Complex Enterprises

Bennett Gamel, SMG , SMG | February 16 2021

While most brands understand the importance of customer + employee feedback and have some sort of experience management (XM) solution in place, many lack the actionable insights necessary to create.

Technology

4 Cross-Industry Trends That Will Reshape Experience Management Strategies in 2021

Paul Tiedt, SMG , SMG | February 12 2021

From the emphasis on contactless experiences to the mass migration to new-and-evolving digital channels, it’s impossible to overstate the magnitude of change that took place in 2020. To help.

CX (Customer Experience)

3 Experience Management Tenets Executives Should Adopt This Year

Stephanie Ayers | Chief Marketing Officer , SMG | February 09 2021

While the curveball that was 2020 is behind us, many of us in the experience management (XM) space are still getting our arms around the magnitude of change in our programs as we rapidly adapted to.

CX (Customer Experience)

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