Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Sustainability: What Consumers Expect and 3 Actions Restaurant + Grocery Brands Should Take Today

Kalli Hannam, SMG , SMG | August 25 2021

“Sustainability” isn’t just a buzzword brands can throw around without taking action or factoring it in to the customer experience. Today’s consumers are more environmentally.

Branding / Product Positioning

How to Leverage Digital Invitation Methods to Collect Richer Customer Feedback

Reuben James, SMG , SMG | August 20 2021

As customer feedback methods evolve alongside cross-channel interactions, it’s no longer enough to rely on printed invitations from your POS or EHR systems. Consumers are continuing to turn to.

Customer Engagement

The Economic Impact of A Customer Experience Management Program on Your Business: How to.

Ken White, SMG , SMG | August 18 2021

An experience management (XM) program can drive changes across your business that increase loyalty, reduce churn, and generate revenue—and even the smallest changes can have a major impact on.

New Employee Engagement Research Answers Your Top 3 Questions On Overcoming Today’s Challenging.

Charles Cornwell, SMG , SMG | August 06 2021

The pandemic heavily impacted employment across industries, with many companies resorting to layoffs and furloughs to stay afloat. Today, with a record-high increase in job openings and a tight.

Employee Engagement/Training

Close the Gap Across Touchpoints to Deliver a Consistent Digital Experience

Chris Bosco, SMG , SMG | July 29 2021

Customers are turning to digital touchpoints more frequently than ever—in fact, 87% of customers begin product searches online. But brands are struggling to advance their customer.

Digital / Direct Marketing

With Accuracy Continuing to Plague the Delivery Experience, a Small Operational Change Made a Big.

Jacqui Mueller, SMG , SMG | July 16 2021

Convenience was already top of mind for most consumers. But a global pandemic has only heightened the focus on convenient choices—and restaurants are meeting that demand with expanded in-house.

3 Consumer Trends to Track This Summer: How Vaccinations + Relaxed Mask Mandates Will Impact Your.

Paul Tiedt, SMG , SMG | July 14 2021

Consumers are gearing up for a more “normal”-looking summer—one that involves traveling, getting food from restaurants, and shopping in-store. However, while people are feeling more.

Managing the Customer Experience Across Digital Channels—How Party City’s Cross-Channel Strategy.

Chris Bosco, SMG , SMG | July 07 2021

Whether it’s visiting your website to research and purchase products or engaging with your mobile app, customers are turning to digital channels more frequently than ever.In their.

CX (Customer Experience)

What Consumer Trends are Impacting Today’s In-Store Retail Experience?

Josie Gaeckle, SMG , SMG | June 15 2021

As more consumers begin to make in-store visits again, retailers must continue to focus on health + safety measures to ensure customers feel comfortable with their experience. To get a better.

CX (Customer Experience)

4 Solutions Every Customer Experience + Employee Experience Program Needs

Marty Williams, SMG , SMG | June 04 2021

While most brands understand the importance of customer + employee feedback and have some sort of experience management (XM) solution in place, many lack the actionable insights necessary to create.

How to Capture More Consumer Spend + Drive Conversion | SMG’s Proprietary Research Identifies.

Kalli Hannam, SMG , SMG | May 27 2021

As COVID-19 cases continue to decline across the country, more consumers are starting to feel comfortable shopping in-store again. And while e-commerce and digital sales will continue to.

Technology

3 Ways to Enhance Your Digital Transformation Efforts + Evolve Your Experience Management Program.

Chris Bosco, SMG , SMG | May 13 2021

Long before the onset of COVID-19, organizations were prioritizing digital transformation efforts and opening up more channels + touchpoints for customers and employees to engage with their.

Technology

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