Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

Narina Sippy , Marigold Engage + by Marigold | June 05 2017

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want.

Stellar Loyalty and Loyalty360 Launch New Mobile Event App, Blending Digital & Physical Experiences

The Stellar Team , Marigold Engage + by Marigold | April 28 2017

Next generation of event app debuts at Loyalty Expo 2017; Stellar Loyalty CMO Narina Sippy to moderate panel on Customer Loyalty in Travel & EntertainmentFOSTER CITY, CA – April 28, 2017.

The Value Pyramid & Creating Loyalty

Denis Pombriant , Marigold Engage + by Marigold | January 18 2017

There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers.

Customer Engagement

Amazon Go: Rewarding Customers with Time and Trust

Kevin Nix , Marigold Engage + by Marigold | December 14 2016

In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers.

For Luxury Brands, the Time is Now – as in, Right Now – to Adopt Mobile Clienteling

Kevin Nix , Marigold Engage + by Marigold | November 07 2016

Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high.

Loyalty Lessons from Pokémon Go

Kevin Nix , Marigold Engage + by Marigold | July 28 2016

When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped.

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