Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Game-Changing Marketing Technologies for Effective Personalization

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | August 18 2020

Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic.

Personalization

Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

Kayla Siegmeier, Cheetah Digital , Marigold Engage + by Marigold | August 11 2020

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer.

Customer Engagement

How Do You Double Your Email Database?

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | July 16 2020

We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry.

Technology

Engage Your Employees Like You Engage Customers

Diva Renton-Roderix, Cheetah Digital , Marigold Engage + by Marigold | July 15 2020

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With.

Employee Engagement/Training

Designing the Modern Customer Journey

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 14 2020

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map.

CX (Customer Experience)

Introducing Connecting the Retail Dots

Chelsea Hollerud, Cheetah Digital , Marigold Engage + by Marigold | March 12 2020

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not.

Customer Engagement

Le Journal du dimanche: Going Digital to Build More Meaningful Connections With Readers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 24 2020

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading.

Digital / Direct Marketing

Looking Forward: 2020 Marketing Predictions from CMO Richard Jones

Richard Jones, Cheetah Digital , Marigold Engage + by Marigold | January 08 2020

2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping.

How to Measure Your Mobile Wallet Success

Chelsea Hollerud, Cheetah Digital , Marigold Engage + by Marigold | December 27 2019

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They.

Loyalty / Rewards Programs

Don’t Be Creepy: How Marketers Should Think About Data Privacy

The Cheetah Digital Team , Marigold Engage + by Marigold | September 25 2019

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for.

Limit Risk with Cheetah Tokenization

Keith Lifschin , Marigold Engage + by Marigold | September 12 2019

Data breaches — they seem to be everywhere. In today’s technology-driven, connected world, it seems like we can’t go a single day without hearing about a security crisis .

Loyalty / Rewards Programs

Introducing Cheetah Message Archive

Keith Lifschin , Marigold Engage + by Marigold | August 28 2019

Throughout all my time in marketing, two things have become abundantly clear: Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires.

Loyalty / Rewards Programs

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