Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Messaging At Scale: Accelerating Email And SMS Programs

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 18 2022

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this.

Digital / Direct Marketing

Value Exchange: The Foundation Of Relationship Marketing

Allie Hardee, Cheetah Digital , Marigold Engage + by Marigold | June 20 2022

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone&rsquo.

CRM (Customer Relationship)

4 Ways Mobile Can Operationalize Relationship Marketing

Andy Gladwin, Cheetah Digital , Marigold Engage + by Marigold | April 13 2022

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their.

CRM (Customer Relationship)

Generating Insights From Data - Citizen Data Scientist

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 26 2022

Your customers spend more time online than ever. According to Pew Research, almost a third of adults say they are online almost constantly, flitting between devices throughout the day. Your customers.

Data Analytics

The Power of Humor to Drive Organizational Change with the Marketoonist

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 19 2022

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session.

Technology

Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 17 2022

At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to.

Technology

Emotional Loyalty: When a Brand Makes You Feel the Feels

The Cheetah Digital Team , Marigold Engage + by Marigold | January 13 2022

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of.

Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 14 2021

Consumer distrust at an all-time high. The modern consumer finds personalization initiatives derived from cookie tracking, location data or social media activity to be creepy, not cool. Vast swathes.

CX (Customer Experience)

Explore the Latest Innovations of the Customer Engagement Suite

Abhijeet Gunadekar, Cheetah Digital , Marigold Engage + by Marigold | August 12 2021

All year, the Cheetah Digital product teams have been laser-focused on delivering a unified platform to drive revenue, building lasting customer relationships, and creating a unique value exchange.

CX (Customer Experience)

Wrap Up Your Best Holiday Emails with These 5 Tips [Guide]

Julian Bracey-Davis, Cheetah Digital , Marigold Engage + by Marigold | August 10 2021

Even though it’s sunny and humid outside, it’s time for marketers to shift our thinking to the days growing ever shorter, the leaves beginning to brown and pumpkin-spiced everything.

Technology

Why Burger King and McDonald's are Leaning Back Into Loyalty

The Cheetah Digital Team , Marigold Engage + by Marigold | August 03 2021

The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all industries were forced to design new ways of reaching their now home-based.

Technology

Pixelgeddon?

Nicholas Einstein, Cheetah Digital , Marigold Engage + by Marigold | July 26 2021

During Apple’s Worldwide Developers Conference a few weeks ago (WWDC ‘21 6/7-11), the company announced its new “Mail Privacy Protection” (MPP) feature which will be.

Technology

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