Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

A Peek Into The Not So Distant Future

Florian Baur & Dr. Meinert Mellows , emnos | February 21 2017

In a technology driven world, what are the key trends for retailing?From self-driving cars to mobile payment systems and biometrics, technology is changing the world at an extraordinary pace &ndash.

Branding / Product Positioning

Mass and Personalized – Contradictory or Complementary?

Florian Baur , emnos | January 04 2017

In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed.

The Rise of the Machines - Fact or Fiction in Data Analytics?

Jesus Garcia , emnos | July 25 2016

With movies such as Avengers – Age of Ultron and the ubiquitous Terminator franchise, Hollywood continues to kindle the debate on man versus machine focusing on everything that can go wrong.