Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why an Emotional Connection Matters in Loyalty and How to Achieve It

The CrowdTwist Team , CrowdTwist | November 08 2018

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is.

7 Steps To Building A World-Class Luxury Loyalty Program

The CrowdTwist Team , CrowdTwist | June 26 2018

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward.

The CMO’s Guide to Customer Loyalty

The CrowdTwist Team , CrowdTwist | June 25 2018

As the technological landscape evolves, so does the role of Chief Marketing Officer. CMOs are tasked with the colossal mission of inspiring and guiding the overall brand vision and marketing.

5 Loyalty Best Practices for Subscription Companies

The CrowdTwist Team , CrowdTwist | June 21 2018

Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the.

How Loyalty Can Help Retailers Compete Against Amazon

The CrowdTwist Team , CrowdTwist | January 22 2018

According to data from One Click Retail, Amazon was responsible for about 44 percent of all U.S. e-commerce sales last year, or about 4 percent of the country's total retail sales figures.

Steve Madden Kicks Loyalty into High Gear

The CrowdTwist Team , CrowdTwist | January 16 2018

Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with.

How to Leverage Data to Create Compelling Customer Experiences

The CrowdTwist Team , CrowdTwist | January 08 2018

Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was.

Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

The CrowdTwist Team , CrowdTwist | December 15 2017

Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep.

How to Choose the Right Loyalty Technology Solution Vendor

The CrowdTwist Team , CrowdTwist | December 14 2017

As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a.

How tarte Designed an Effective Beauty Brand Loyalty Program

The CrowdTwist Team , CrowdTwist | November 21 2017

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty.

5 Loyalty Program Best Practices for Quick Service Restaurants

The CrowdTwist Team , CrowdTwist | November 14 2017

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that.

Loyalty / Rewards Programs

Why Your B2B Company Needs a Loyalty Program

The CrowdTwist Team , CrowdTwist | October 03 2017

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and.

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