Relieving your customers of anxiety
Focusing on retention just as much as acquisition
Increasing necessity for marketers to minimize their dependence on SEO
These were a few of the topics that gave us the warm and fuzzies during Bill Gurley’s ‘Fireside chat” with Bloomberg’s Emily Chang on the “Future of E-commerce”. Referral marketing, and the one to one communication it leverages into conversions, has the power to do all of these things and more.....