The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re doing, it’s easy to get discouraged.Flying...Read More

There they go again. Amazon has now kicked your marketing plan square in the teeth.Remember today. It was the day that you went from “I am not sure whether referrals work for my company” to “How soon can we launch?”. It is the day Amazon went public with their massive...Read More

Relieving your customers of anxietyFocusing on retention just as much as acquisitionIncreasing necessity for marketers to minimize their dependence on SEOThese were a few of the topics that gave us the warm and fuzzies during Bill Gurley’s ‘Fireside chat” with Bloomberg’s...Read More

The ever-changing retail technology landscape keeps marketers on their toes, with little time to reflect. But with 2016 on the horizon, looking back can give important and telling indications for what’s to come for retailers in 2016. So even though it’s still October, we truly...Read More

We’re on the eve of the annual shopping frenzy set to undertake retailers all over the globe. As October winds down and November inches closer, out goes the candy corn and in comes the peppermint mochas. Yum.The holidays are on everyone’s minds. And it wouldn’t be the holidays...Read More

A message from a friend or family member has far more meaning than one sent by a brand. We know this to be true and surveys confirm it. It’s also what the Advance Auto Parts refer-a-friend program is built on. That’s what Internet Retailer learned from Heath Bradbury, the auto-parts...Read More

Refer-a-friend brings in better new customers than other acquisition channels. They spend more, are more valuable over their lifetime as customers, and refer other new customers three to five times more frequently than customers you get elsewhere. Advance Auto Parts knows this. That’s why...Read More

It’s now officially October. The pumpkin-spiced everythings are here in full force, the wind is picking up, the rain is coming down, and yes, you get to wear your sweatpants again. It would seem as if summer has come to an abrupt end…but quit your boo-hoo-ing! We have some great news...Read More

Everyone talks about turning loyalty into new customers. But traditional loyalty programs don’t seem to do that. Why not? There’s a piece missing: that little arrow you see in some funnel diagrams going from the bottom of the funnel back up to the top. Refer-a-friend gives you that...Read More

Are referred customers better customers? Yes. They feature higher NPS scores, higher lifetime value, higher AOV, higher likelihood to refer, lower likelihood to churn, and higher profitability than other customers. And on top of that, every advocate who refers gives your brand an NPS of 10.That...Read More

There are so many points along the customer journey when you can delight advocates and acquire new customers with a well-placed call to refer a friend. With digital occupying so much of marketers’ minds, it’s easy to think about placements on your website or in your social media...Read More

Children’s apparel retailer Hanna Andersson has been driving remarkable sales and customer acquisition success through its refer-a-friend program, as Chris Duskin reveals in a new piece over at Total Retail.In just two months following the program’s March 2015 launch, Hanna Andersson...Read More

Your consumers are on mobile. That’s where they shop most, where they share most, and where they consume media most. It’s also, according to our recent look at the data, quickly becoming the place where they refer and convert on referrals. On average, consumers talk about 90 brands...Read More

At this point, you know that you have to be on mobile because that’s where your customers are (60% of online shopping time is now spent on mobile, according to comScore.) And you also understand that it’s important to make your refer-a-friend program accessible everywhere, all of the...Read More

The customers you acquire through referrals are your best customers. How do we know? We’ve examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key...Read More

What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know. (Worldwide, 84% of people say they trust recommendations from friends more than any other type of advertising.) To illustrate the three most common types of share...Read More

The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re doing, it’s easy to get discouraged.Flying...Read More

There they go again. Amazon has now kicked your marketing plan square in the teeth.Remember today. It was the day that you went from “I am not sure whether referrals work for my company” to “How soon can we launch?”. It is the day Amazon went public with their massive...Read More

Relieving your customers of anxietyFocusing on retention just as much as acquisitionIncreasing necessity for marketers to minimize their dependence on SEOThese were a few of the topics that gave us the warm and fuzzies during Bill Gurley’s ‘Fireside chat” with Bloomberg’s...Read More

The ever-changing retail technology landscape keeps marketers on their toes, with little time to reflect. But with 2016 on the horizon, looking back can give important and telling indications for what’s to come for retailers in 2016. So even though it’s still October, we truly...Read More

We’re on the eve of the annual shopping frenzy set to undertake retailers all over the globe. As October winds down and November inches closer, out goes the candy corn and in comes the peppermint mochas. Yum.The holidays are on everyone’s minds. And it wouldn’t be the holidays...Read More

A message from a friend or family member has far more meaning than one sent by a brand. We know this to be true and surveys confirm it. It’s also what the Advance Auto Parts refer-a-friend program is built on. That’s what Internet Retailer learned from Heath Bradbury, the auto-parts...Read More

Refer-a-friend brings in better new customers than other acquisition channels. They spend more, are more valuable over their lifetime as customers, and refer other new customers three to five times more frequently than customers you get elsewhere. Advance Auto Parts knows this. That’s why...Read More

It’s now officially October. The pumpkin-spiced everythings are here in full force, the wind is picking up, the rain is coming down, and yes, you get to wear your sweatpants again. It would seem as if summer has come to an abrupt end…but quit your boo-hoo-ing! We have some great news...Read More

Everyone talks about turning loyalty into new customers. But traditional loyalty programs don’t seem to do that. Why not? There’s a piece missing: that little arrow you see in some funnel diagrams going from the bottom of the funnel back up to the top. Refer-a-friend gives you that...Read More

Are referred customers better customers? Yes. They feature higher NPS scores, higher lifetime value, higher AOV, higher likelihood to refer, lower likelihood to churn, and higher profitability than other customers. And on top of that, every advocate who refers gives your brand an NPS of 10.That...Read More

There are so many points along the customer journey when you can delight advocates and acquire new customers with a well-placed call to refer a friend. With digital occupying so much of marketers’ minds, it’s easy to think about placements on your website or in your social media...Read More

Children’s apparel retailer Hanna Andersson has been driving remarkable sales and customer acquisition success through its refer-a-friend program, as Chris Duskin reveals in a new piece over at Total Retail.In just two months following the program’s March 2015 launch, Hanna Andersson...Read More

Your consumers are on mobile. That’s where they shop most, where they share most, and where they consume media most. It’s also, according to our recent look at the data, quickly becoming the place where they refer and convert on referrals. On average, consumers talk about 90 brands...Read More

At this point, you know that you have to be on mobile because that’s where your customers are (60% of online shopping time is now spent on mobile, according to comScore.) And you also understand that it’s important to make your refer-a-friend program accessible everywhere, all of the...Read More

The customers you acquire through referrals are your best customers. How do we know? We’ve examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key...Read More

What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know. (Worldwide, 84% of people say they trust recommendations from friends more than any other type of advertising.) To illustrate the three most common types of share...Read More