CMOs and CIOs are at war over technology and data, or so the media would have you think. In fact, Deloitte’s “CMO-CIO Relationship” study states that 56 percent of CMO/CIO media mentions focus on the conflict between the two roles.
Conversely, in the study’s analysis of over 50,000 social discussions on the topic uncovered much more collaboration and partnership discusses between the two disciplines. With the CMO/CIO relationship revolving....