Today, across most industries the “typical day” for Marketers no longer exists. This is exciting for some and daunting for others. The complexity of today’s data-driven landscape and “always on” environment demands a blend of both art (e.g. writing, positioning...Read More

As the velocity, variety and volume of data within an organization continues to increase at an incredible pace, most organizations continue to struggle with merely getting a handle on their data sources, let alone having the ability to aggregate and synthesize it for a singular, strategic view...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.What do you...Read More

 A recent study by RSR Research entitled Commerce Convergence: Closing the Gap Between Online and In-Store looked at the technology landscape across retail brands and found that a strong majority of the retailers surveyed feel their existing technology infrastructure is...Read More

One of the largest challenges facing marketing teams heading into 2016 revolves around the technology that helps them compete and engage in the ‘Age of the Customer.’ We sat down with Clutch’s Vice President of Marketing, Mark Harrington, to discuss this topic and how &lsquo...Read More

The past year has seen an array of enhancement and innovation around customer experience and personalized marketing, giving those brands who have adopted it a massive competitive advantage in the market. As we turn the page on 2015 and focus on the coming year, the anticipation that brands will...Read More

As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. DO YOU SEE WHAT I SEE?: If you aren’t already, it’s time to get a unified, consistent view of your...Read More

While industries like quick service restaurants and mainstream retailers have led the charge on customer loyalty and personalized engagement for the past several years, a new crop of consumer-based businesses are evolving by embracing customer marketing technology advancements that allow them to...Read More

Forrester’s senior analyst focused on customer loyalty, Emily Collins, released a September 2015 report entitled ‘The Loyalty Program Participant Profile‘ which provides an array of survey insights and sentiments from loyalty participants across the United States. We...Read More

 According to Deloitte’s study Navigating the New Digital Divide the influence of smartphones on retail consumer sales increased 19 percent in 2014 to 28 percent. Most shoppers are using mobile for information beyond price comparisons, like product reviews and shopping...Read More

 As the consumer sophistication and digital engagement complexity increases, brands are moving away from traditional CRMs in favor of Consumer Management technology.As Forrester principal analyst Kate Leggett explained in her blog, “I see that companies are no...Read More

Last week, October 21, 2015, was the date Marty McFly jumped into the future in Back to the Future II. In honor of this epic cinematic event, we thought it was only fitting to sit down with Joe Pino, our Director of Client Insights & Strategy, to talk about how technology advancements...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.Our company...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.We’re...Read More

A recent report from Boston Retail Partners entitled “Loyalty – Rewarding the Customer Experience” presents survey data from 500 retailers revealing the mindset related to customer loyalty. The primary findings of the report include:62 percent plan to allocate increased...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.Our ...Read More

Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper for free in the Starbucks mobile app. This is another content-based reward...Read More

In celebration of its 20th anniversary Amazon launched ‘Prime Day;’ a one-day, 24-hour event on July 15 billed as “where Prime members can find more deals than Black Friday.” Clutch’s Head of Marketing, Mark Harrington, wrote a feature for Entrepreneur ...Read More

The 2015 Software CEO/CFO Outlook report (the fourth annual update) recently identified a consensus among surveyed executives that, as the software industry experiences hyper-growth and new technologies enter the market, two prevailing themes are evolving between CEO’s and CFO’s...Read More

The 2015 Engagement & Experience Expo announces Clutch and Meineke as a featured session. Meineke’s CMO, Artemio Garza, and Clutch’s COO, Brad Marg, will co-present on ‘Delivering High Performance, Personalized Experiences to Customers.’The session will review how...Read More

Clutch’s Matt Segal recently wrote a guest feature in Apparel entitled “How Theory and Splendid Glean Customer Insights” which highlighted the increasing focus across the fashion and apparel industry on identifying and understanding customers to personalize their brand...Read More

A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed...Read More

Clutch CEO and Co-founder, Ned Moore, recently sat down with Loyalty 360 to discuss the ‘State of Loyalty Marketing.’ Ned offered his unique and expert views on various topics related to loyalty marketing, customer engagement and the shifting trends with brands across the...Read More

Boston Retail Partners recently released its 2015 CRM/Unified Commerce Survey. The survey of reinforces several trends in the market focused on customer data, engagement and loyalty. As the survey states:>>100% of the retailers plan to utilize analytics/dashboard to understand shopping...Read More

As you may have heard, Apple recently announced the expansion and renaming of Passbook to Wallet.  Aside from the rebrand, Apple Wallet has jumped onto the customer loyalty bandwagon by announcing that the platform will begin integrating with loyalty programs starting with some select...Read More

Clutch’s, Vice President of Marketing, Mark Harrington, recently wrote a feature for CMO.com entitled ‘Marketing’s Massive Disconnect in the Customer Centric Mantra.’ In the featured he reviewed that while many Marketing teams are focused on making their brands &ldquo...Read More

Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key cross-channel campaign management providers and their capabilities. ...Read More

CMOs and CIOs are at war over technology and data, or so the media would have you think. In fact, Deloitte’s “CMO-CIO Relationship” study states that 56 percent of CMO/CIO media mentions focus on the conflict between the two roles.Conversely, in the study’s...Read More

Forrester Analyst, Michael Gazala, who focuses on customer experience management and marketing strategy recently wrote a blog feature entitled “Become Customer Obsessed or Fail” focused on how businesses must become customer-focused organizations in today’s age of the customer...Read More

Mark Harrington is the VP of Marketing at Clutch.A recently released study on customer engagement loyalty from Colloquy found that 54 percent of loyalty program members are unhappy with the reward options offered by brands. This dissatisfaction is largely driven by a lack of...Read More

Today, across most industries the “typical day” for Marketers no longer exists. This is exciting for some and daunting for others. The complexity of today’s data-driven landscape and “always on” environment demands a blend of both art (e.g. writing, positioning...Read More

As the velocity, variety and volume of data within an organization continues to increase at an incredible pace, most organizations continue to struggle with merely getting a handle on their data sources, let alone having the ability to aggregate and synthesize it for a singular, strategic view...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.What do you...Read More

 A recent study by RSR Research entitled Commerce Convergence: Closing the Gap Between Online and In-Store looked at the technology landscape across retail brands and found that a strong majority of the retailers surveyed feel their existing technology infrastructure is...Read More

One of the largest challenges facing marketing teams heading into 2016 revolves around the technology that helps them compete and engage in the ‘Age of the Customer.’ We sat down with Clutch’s Vice President of Marketing, Mark Harrington, to discuss this topic and how &lsquo...Read More

The past year has seen an array of enhancement and innovation around customer experience and personalized marketing, giving those brands who have adopted it a massive competitive advantage in the market. As we turn the page on 2015 and focus on the coming year, the anticipation that brands will...Read More

As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. DO YOU SEE WHAT I SEE?: If you aren’t already, it’s time to get a unified, consistent view of your...Read More

While industries like quick service restaurants and mainstream retailers have led the charge on customer loyalty and personalized engagement for the past several years, a new crop of consumer-based businesses are evolving by embracing customer marketing technology advancements that allow them to...Read More

Forrester’s senior analyst focused on customer loyalty, Emily Collins, released a September 2015 report entitled ‘The Loyalty Program Participant Profile‘ which provides an array of survey insights and sentiments from loyalty participants across the United States. We...Read More

 According to Deloitte’s study Navigating the New Digital Divide the influence of smartphones on retail consumer sales increased 19 percent in 2014 to 28 percent. Most shoppers are using mobile for information beyond price comparisons, like product reviews and shopping...Read More

 As the consumer sophistication and digital engagement complexity increases, brands are moving away from traditional CRMs in favor of Consumer Management technology.As Forrester principal analyst Kate Leggett explained in her blog, “I see that companies are no...Read More

Last week, October 21, 2015, was the date Marty McFly jumped into the future in Back to the Future II. In honor of this epic cinematic event, we thought it was only fitting to sit down with Joe Pino, our Director of Client Insights & Strategy, to talk about how technology advancements...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.Our company...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.We’re...Read More

A recent report from Boston Retail Partners entitled “Loyalty – Rewarding the Customer Experience” presents survey data from 500 retailers revealing the mindset related to customer loyalty. The primary findings of the report include:62 percent plan to allocate increased...Read More

Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.Our ...Read More

Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper for free in the Starbucks mobile app. This is another content-based reward...Read More

In celebration of its 20th anniversary Amazon launched ‘Prime Day;’ a one-day, 24-hour event on July 15 billed as “where Prime members can find more deals than Black Friday.” Clutch’s Head of Marketing, Mark Harrington, wrote a feature for Entrepreneur ...Read More

The 2015 Software CEO/CFO Outlook report (the fourth annual update) recently identified a consensus among surveyed executives that, as the software industry experiences hyper-growth and new technologies enter the market, two prevailing themes are evolving between CEO’s and CFO’s...Read More

The 2015 Engagement & Experience Expo announces Clutch and Meineke as a featured session. Meineke’s CMO, Artemio Garza, and Clutch’s COO, Brad Marg, will co-present on ‘Delivering High Performance, Personalized Experiences to Customers.’The session will review how...Read More

Clutch’s Matt Segal recently wrote a guest feature in Apparel entitled “How Theory and Splendid Glean Customer Insights” which highlighted the increasing focus across the fashion and apparel industry on identifying and understanding customers to personalize their brand...Read More

A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed...Read More

Clutch CEO and Co-founder, Ned Moore, recently sat down with Loyalty 360 to discuss the ‘State of Loyalty Marketing.’ Ned offered his unique and expert views on various topics related to loyalty marketing, customer engagement and the shifting trends with brands across the...Read More

Boston Retail Partners recently released its 2015 CRM/Unified Commerce Survey. The survey of reinforces several trends in the market focused on customer data, engagement and loyalty. As the survey states:>>100% of the retailers plan to utilize analytics/dashboard to understand shopping...Read More

As you may have heard, Apple recently announced the expansion and renaming of Passbook to Wallet.  Aside from the rebrand, Apple Wallet has jumped onto the customer loyalty bandwagon by announcing that the platform will begin integrating with loyalty programs starting with some select...Read More

Clutch’s, Vice President of Marketing, Mark Harrington, recently wrote a feature for CMO.com entitled ‘Marketing’s Massive Disconnect in the Customer Centric Mantra.’ In the featured he reviewed that while many Marketing teams are focused on making their brands &ldquo...Read More

Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key cross-channel campaign management providers and their capabilities. ...Read More

CMOs and CIOs are at war over technology and data, or so the media would have you think. In fact, Deloitte’s “CMO-CIO Relationship” study states that 56 percent of CMO/CIO media mentions focus on the conflict between the two roles.Conversely, in the study’s...Read More

Forrester Analyst, Michael Gazala, who focuses on customer experience management and marketing strategy recently wrote a blog feature entitled “Become Customer Obsessed or Fail” focused on how businesses must become customer-focused organizations in today’s age of the customer...Read More

Mark Harrington is the VP of Marketing at Clutch.A recently released study on customer engagement loyalty from Colloquy found that 54 percent of loyalty program members are unhappy with the reward options offered by brands. This dissatisfaction is largely driven by a lack of...Read More