By Vivek Bapat,Vice President, Portfolio Marketing, SAP
This is an age of unprecedented individual empowerment unlike anything we’ve seen in history. Armed with real-time information, social media and mobile phones, today’s consumers can make or break brands in the blink of an eye. On Yelp alone, over 100 million consumers check or provide reviews on all kinds of businesses every month. Gone are the days of businesses pushing out products and dictating the terms. The power....