One of the largest challenges facing marketing teams heading into 2016 revolves around the technology that helps them compete and engage in the ‘Age of the Customer.’ We sat down with Clutch’s Vice President of Marketing, Mark Harrington, to discuss this topic and how ‘MarTech’ is evolving.
Q: How satisfied are marketers typically with the tech at their disposal? Why is this the case?
MH: Marketers are largely dissatisfied and frustrated with the customer....