In celebration of its 20th anniversary Amazon launched ‘Prime Day;’ a one-day, 24-hour event on July 15 billed as “where Prime members can find more deals than Black Friday.” Clutch’s Head of Marketing, Mark Harrington, wrote a feature for Entrepreneur entitled ‘Amazon’s ‘Prime Day’ is Looking Like a Win for WalMart.’ As he wrote in the piece:
On the surface, Amazon’s strategy was sound, giving the site center stage....