Customer Centric is a series where Clutch’s team of experts field customer experience questions from marketers. Have a question on customer experience, consumer intelligence, loyalty or personalization? Send you question to our team of experts at marketing@clutch.com.
We’re not sure how to approach mobile. What’s the best way to integrate mobile engagement into customer experience? -Melissa M.
Jim Hooven
VP of Operations, Clutch
First, you....