A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed frequency. According to the survey, nearly two thirds (63 percent) of consumer respondents say they are annoyed with repeated generic messaging from brands.
Joe Pino
Director of Client Success, Clutch
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