There are two sides to the Amazon Prime story.
On the high side, the program was proclaimed in a Business Week article to be “….. maybe the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general”. On the other hand, in the midst of battle with Apple over book readers and tablet PC’s, a $558 Million net loss on shipping expenses in Q3 2011 caught the attention of the investment community as the price of Amazon shares....