Refer-a-friend brings in better new customers than other acquisition channels. They spend more, are more valuable over their lifetime as customers, and refer other new customers three to five times more frequently than customers you get elsewhere. Advance Auto Parts knows this. That’s why the auto-parts retailer runs refer-a-friend on the Extole platform. But how do set up and optimize your program to make sure you’re getting the best customers possible?
Heath Bradbury, Advance....