Children’s apparel retailer Hanna Andersson has been driving remarkable sales and customer acquisition success through its refer-a-friend program, as Chris Duskin reveals in a new piece over at Total Retail.
In just two months following the program’s March 2015 launch, Hanna Andersson refer-a-friend acquired over 25% of its new-customer goal for the entire year. And more than 20% of the friends who click on share messages convert into customers. What’s behind these....