There are so many points along the customer journey when you can delight advocates and acquire new customers with a well-placed call to refer a friend. With digital occupying so much of marketers’ minds, it’s easy to think about placements on your website or in your social media stream. Those are important. You need them. But there’s a ton of opportunity you can take advantage of beyond them.
To be effective, your referral program has to be easy to people to find....