Thought Leadership Series Irving Fain, CEO  CoFounder, CrowdTwist

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today.

In this video blog, Loyalty 360 interviews Irving Fain, CEO & Co-Founder, CrowdTwist

Irving shares his perspective and best practice insight relating to the following topics:

1. How would you define a successful loyalty program? Who does this well today?

2. How large a role does (or should) social media play in a company's loyalty program?

3. Beyond simple spend, what are the two biggest loyalty metrics and why?

4. What will be the biggest opportunity for marketers in the next 3-5 years?

Learn more from CrowdTwist in their recently released whitepaper: Measuring Loyalty Beyond Simply Spend.