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Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.
As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate these loyalty challenges. To understand the evolving facets of the contemporary marketing landscape, we regularly speak with brands, marketers, suppliers, and
consultants who are in the vanguard of the industry. What follows is a discussion of the different ideas these representatives have put forward to describe the state of the industry.
On this Loyalty360 podcast, we were joined by Lonnie Mayne, Founder & CEO, Red Shoes Living and Chris Malone, Managing Partner, Fidelum Partners for their thoughts on the State of the Customer Loyalty Industry in 2019.