[Podcast] Executive Perspectives - Finding the Right Level of Sophistication
  1. CRM (Customer Relationship)
  2. Customer Engagement
  3. Data Analytics
  4. Loyalty / Rewards Programs
  5. Mobile
  6. Voice of the Customer

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following....

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
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