Anatomy of a True CX insight: 5 Definitive Tests to Distinguish Between Insights + Data Points

  • February 23 2021
  • Resource: Research And Reports
  • The SMG Team

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

Navigate the Digital Transformation Without Compromising on CX

  • February 09 2021
  • Resource: Research And Reports

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More